sales-creatoriq

What this skill does

# CreatorIQ Platform Help

Helps the user set up and get the most out of CreatorIQ — the enterprise operating system for creator-led growth. Covers creator discovery via the Creator Graph, campaign execution, creator payments, brand safety, competitive benchmarking, and API integrations.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Creator discovery and search (finding the right influencers)
   - B) Campaign setup and execution
   - C) Creator payments (CreatorIQ Pay)
   - D) Brand safety and fraud detection (SafeIQ)
   - E) Competitive benchmarking (BenchmarkIQ)
   - F) API integrations (ExchangeIQ)
   - G) Reporting and measurement
   - H) Creator recruitment and onboarding (CreatorIQ Recruit)
   - I) Ecommerce and attribution (CreatorIQ Convert)
   - J) Something else — describe it

2. **What social platforms are you targeting?**
   - A) Instagram
   - B) TikTok
   - C) YouTube
   - D) Facebook
   - E) Snapchat
   - F) Amazon
   - G) Multiple — which ones?

3. **What's your team setup?**
   - A) Single brand, in-house team
   - B) Agency managing multiple brands
   - C) Enterprise with multiple markets/teams
   - D) Just evaluating CreatorIQ

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to another skill, route:
- Influencer marketing strategy (not CreatorIQ-specific) → `/sales-influencer-marketing`
- Affiliate program design → `/sales-affiliate-program`
- Ad retargeting strategy → `/sales-retargeting`
- Email marketing → `/sales-email-marketing`
- Social listening strategy → `/sales-social-listening`

Otherwise, answer directly from the platform reference below.

## Step 3 — CreatorIQ platform reference

### The Creator Graph

CreatorIQ's proprietary intelligence infrastructure powering creator discovery and evaluation.

- **Database**: ~20M creator profiles across Instagram, TikTok, YouTube, Facebook, Snapchat, and Amazon
- **AI-powered search**: Search by topic, audience demographics, content style, engagement patterns, brand affinity, and past partnerships
- **Lookalike discovery**: Find creators similar to your top performers
- **Audience analysis**: Demographics, interests, brand affinity, geographic distribution, and audience overlap between creators
- **Fraud detection**: AI-powered fake follower and engagement fraud scoring (part of SafeIQ)

### Creator Management CRM

- **Creator profiles**: Centralized view of all creator data, past campaigns, content history, and performance metrics
- **Custom fields and tags**: Organize creators by campaign, tier, category, or any custom taxonomy
- **Creator lists**: Build and share curated lists across teams
- **Notes and activity history**: Track all interactions with each creator
- **Relationship stages**: Track creators through recruitment → onboarding → active → alumni pipeline

### Campaign Execution

- **Campaign creation**: Set objectives, briefs, timelines, deliverables, and budgets
- **Content review**: Approve creator content before publishing (pre-publish approval workflow)
- **Content tracking**: Auto-detect published posts across platforms — no creator signup or manual URL submission required
- **Performance dashboards**: Real-time metrics — impressions, reach, engagement, video views, clicks, conversions
- **Multi-market campaigns**: Run campaigns across regions with market-specific creator pools and budgets

### CreatorIQ Recruit

Streamlines creator recruitment and onboarding:
- **Automated portals**: Creators apply to campaigns through branded portals
- **Personalized outreach**: Built-in outreach tools with templates and bulk messaging
- **Onboarding workflows**: Automated contract management, brand guidelines distribution, and compliance checks
- **DocuSign integration**: Electronic contract signing built into the workflow

### CreatorIQ Convert

Ecommerce and attribution module:
- **Affiliate integrations**: Native connections to CJ, Awin, Impact, Rakuten Advertising, Commission Factory, and Partnerize
- **Coupon code tracking**: Assign unique codes per creator and track redemptions
- **Affiliate link tracking**: Generate and monitor affiliate links with conversion attribution
- **Shopify integration**: Product gifting, order creation, and sales attribution
- **ROI and ROAS reporting**: Calculate return on influencer spend at the campaign and creator level

### CreatorIQ Pay

Built-in creator payment processing:
- **Global payments**: Pay creators in multiple currencies and regions
- **Tax compliance**: Automated tax form collection and 1099 reporting (US)
- **Payment scheduling**: Set up one-time or milestone-based payments
- **Budget tracking**: Monitor spend against campaign budgets in real time
- **Payment status**: Track pending, processing, and completed payments per creator

### SafeIQ

AI-powered brand safety and fraud detection:
- **Fake follower detection**: Automatically flags suspicious follower patterns and bot accounts
- **Engagement authenticity**: Scores engagement quality — distinguishes genuine interactions from artificial inflation
- **Content safety scanning**: Monitors creator content for brand-unsafe topics, language, or imagery
- **Always-on monitoring**: Continuous scanning across all creators in your community, not just during campaigns
- **Risk alerts**: Proactive notifications when a creator's safety profile changes

### BenchmarkIQ

Competitive benchmarking module:
- **Industry benchmarks**: Compare your creator program performance against category peers
- **Share of voice**: Track your brand's influencer share of voice vs competitors
- **Trending creators**: Identify creators gaining momentum in your category
- **Program health metrics**: Benchmark creator engagement rates, content frequency, and ROI against industry standards

### ExchangeIQ (API)

Enterprise API for connecting CreatorIQ data to your tech stack:
- **Authentication**: API key via `x-api-key` header — contact [email protected] or your CreatorIQ rep to obtain
- **Format**: JSON-based, encrypted via SSL/TLS
- **CRM Publishers API**: Sync creator data with your CRM (Salesforce, HubSpot, etc.)
- **Campaign data endpoints**: Export campaign performance, creator lists, and content data
- **Reporting endpoints**: Pull metrics into BI tools (Tableau, Looker, Google Analytics)
- **Link-Tracking API**: Separate API at linktracking-apidoc.creatoriq.com for attribution data
- **Docs**: apidocs.creatoriq.com (requires authentication for full endpoint reference)

### Key Integrations

| Category | Integrations |
|---|---|
| **Social platforms** | Instagram, TikTok, YouTube, Facebook, Snapchat, Amazon |
| **Ecommerce** | Shopify |
| **Affiliate networks** | CJ, Awin, Impact, Rakuten Advertising, Commission Factory, Partnerize |
| **Business tools** | Sprinklr, Google Analytics, Tableau, DocuSign |

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Discovery playbook** — how to use Creator Graph filters, lookalikes, and audience analysis to find the right creators
2. **Campaign setup** — step-by-step campaign creation with briefs, deliverables, timelines, and content review workflows
3. **Payment workflow** — setting up CreatorIQ Pay, tax compliance, milestone payments, and budget tracking
4. **Safety configuration** — interpreting SafeIQ alerts, setting brand safety thresholds, responding to flagged creators
5. **API integration** — connecting ExchangeIQ to CRM, BI tools, or custom data pipelines
6. **Benchmarking** — using BenchmarkIQ to measure program health and competitive positioning
7. **Attribution** — setting up affiliate tracking via CJ/Awin/Impact, coupon codes, and Shopify i