sales-famesters

What this skill does

# Famesters Platform Help

Helps the user evaluate and work with Famesters — the global full-cycle influencer marketing agency that combines data-driven strategy with proprietary BuzzGuru analytics technology to run influencer campaigns across YouTube, TikTok, Instagram, and Twitch.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Evaluating Famesters — deciding if they're the right agency
   - B) Planning an influencer campaign through Famesters
   - C) Understanding pricing and service scope
   - D) Comparing Famesters to other agencies or platforms
   - E) Measurement and reporting expectations
   - F) Agency vs in-house influencer marketing decision
   - G) Something else — describe it

2. **What's your industry?**
   - A) Gaming (PC, console, mobile)
   - B) iGaming (betting, casino, poker)
   - C) FinTech (trading, banking, crypto, payments)
   - D) Apps & Software (SaaS, mobile apps, utilities)
   - E) Other — describe it

3. **What's your current influencer marketing setup?**
   - A) No influencer marketing yet — starting from scratch
   - B) Running campaigns in-house
   - C) Using a self-serve platform (Modash, influData, etc.)
   - D) Working with another agency
   - E) Exploring agency options

4. **Budget range?**
   - A) Under $10K (single campaign)
   - B) $10K-50K
   - C) $50K-200K
   - D) $200K+ (ongoing retainer, multi-market)

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to another skill, route:
- Influencer marketing strategy (not Famesters-specific) → `/sales-influencer-marketing`
- Gaming influencer marketing strategy → `/sales-gaming-marketing`
- TikTok marketing strategy (organic, paid, content) → `/sales-tiktok-marketing`
- General retargeting strategy → `/sales-retargeting`
- Social media management → `/sales-social-media-management`
- Cloutboost-specific questions → `/sales-cloutboost`
- House of Marketers-specific questions → `/sales-houseofmarketers`

Otherwise, answer directly from the platform reference below.

## Step 3 — Famesters platform reference

**Read `references/platform-guide.md`** for detailed service documentation, pricing, verticals, competitor comparison, and BuzzGuru technology.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Agency evaluation** — whether Famesters fits their vertical, budget, and goals
2. **Campaign briefing** — how to brief Famesters effectively (goals, audience, tone, KPIs, timeline, content expectations)
3. **Budget planning** — realistic campaign budget based on vertical, creator tier, and platform mix
4. **Agency comparison** — side-by-side with Cloutboost, House of Marketers, or self-serve platforms
5. **Measurement expectations** — what metrics to track, reporting cadence, attribution setup
6. **Agency vs in-house** — decision framework based on team capacity, budget, and expertise

## Gotchas

> *Best-effort from research — review these, especially items about pricing and service scope that may be outdated.*

- **No self-serve platform.** Unlike Cloutboost (Portal) or Modash, Famesters is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard.
- **No public pricing.** All campaigns are custom-scoped. Budget expectations in this skill are estimated from industry context, not confirmed by Famesters.
- **BuzzGuru analytics is internal-only.** Clients receive reports from Famesters' team, not direct access to BuzzGuru's platform. If you need your own discovery tool, pair Famesters with a self-serve platform or use a different approach.
- **Heavy on regulated verticals.** Famesters' iGaming and FinTech expertise includes regulatory awareness (gambling advertising rules, financial promotion guidelines), but always verify compliance with your own legal team.
- **Creator database size not disclosed.** Unlike platforms that publish database sizes (Modash 350M+, Cloutboost 1.5M+), Famesters doesn't disclose how many creators they source from. The BuzzGuru platform powers discovery, but the exact coverage isn't public.
- **Multi-vertical breadth vs depth tradeoff.** Famesters covers gaming, fintech, iGaming, and apps — broader than gaming-only Cloutboost or TikTok-only HoM. This breadth may mean less niche depth per vertical compared to specialized agencies.
- **Cyprus-headquartered.** While they serve global clients, timezone differences may affect response times for teams in North/South America or Asia-Pacific.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-gaming-marketing` — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns, budget allocation
- `/sales-influencer-marketing` — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, ROI measurement
- `/sales-tiktok-marketing` — TikTok marketing strategy — organic growth, paid ads, content creation, influencer strategy
- `/sales-cloutboost` — Cloutboost platform help — gaming-only influencer platform (1.5M+ creators), Portal discovery, retargeting
- `/sales-houseofmarketers` — House of Marketers platform help — TikTok-focused agency, 50K+ creators, paid ads, content creation
- `/sales-retargeting` — Retargeting strategy — visitor retargeting, dynamic ads, cross-channel
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Evaluate Famesters for a mobile game launch
**User says**: "I'm launching a mobile RPG and need help with influencer marketing. Should I use Famesters or Cloutboost? Budget is $30K."
**Skill does**:
1. Compares Famesters (multi-vertical agency) vs Cloutboost (gaming-only with self-serve Portal)
2. Notes $30K qualifies for both — Famesters managed service and Cloutboost managed service
3. Recommends Famesters if they want full-cycle management across YouTube + TikTok + Twitch, or Cloutboost if they want to self-serve some discovery via Portal
4. Suggests requesting case studies from both for mobile game launches
5. Routes to `/sales-gaming-marketing` for gaming-specific campaign strategy regardless of agency choice
**Result**: User has a clear comparison with reasoning and next steps

### Example 2: Plan a FinTech influencer campaign
**User says**: "I run a trading app and want to use influencers to drive app installs. How would Famesters approach this?"
**Skill does**:
1. Highlights Famesters' FinTech expertise — they've worked with FxPro and similar platforms
2. Walks through expected campaign workflow: strategy → creator selection (finance/trading creators) → content coordination → install tracking
3. Notes regulatory considerations for financial promotion in influencer content
4. Sets measurement expectations: track installs via tracking links, measure LTV of acquired users
5. Suggests requesting Famesters' FinTech case studies and asking about compliance support
**Result**: User understands the FinTech-specific approach and what to ask Famesters

### Example 3: Agency vs self-serve decision
**User says**: "I have $5K/month for influencer marketing for my SaaS app. Should I hire Famesters or use a platform like Modash?"
**Skill does**:
1. Notes $5K/mo ($60K/yr) is viable for either approach but tight for a full-service agency
2. Recommends starting with self-serve (Modash $199/mo or Hypefy pay-per-campaign) to learn and iterate
3. Suggests Famesters w