sales-getresponse

What this skill does

# GetResponse Platform Help

Help the user with GetResponse platform questions — from email campaigns and autoresponders through automation workflows, conversion funnels, webinars, course creation, and API usage.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What area do you need help with?**
   - A) Email campaigns — newsletters, broadcasts, A/B testing
   - B) Autoresponders — time-based automated email sequences
   - C) Marketing automation — visual workflow builder
   - D) Conversion funnels — lead magnet, sales, webinar funnels
   - E) Landing pages — builder, templates, forms
   - F) Webinars — live, on-demand, integration with funnels
   - G) Courses — course creator, student management, premium newsletters
   - H) SMS marketing — campaigns, automation
   - I) Web push notifications — setup, campaigns
   - J) Live chat — widget setup, automation
   - K) E-commerce — Shopify/WooCommerce, abandoned cart, product recommendations
   - L) Contacts — import, segmentation, scoring, list management
   - M) Integrations — API, webhooks, Zapier, native connectors
   - N) Analytics & reporting — campaign performance, automation stats
   - O) Something else — describe it

2. **What plan are you on?**
   - A) Free
   - B) Starter ($19/mo)
   - C) Marketer ($59/mo)
   - D) Creator ($69/mo)
   - E) MAX / Enterprise
   - F) Not sure / considering GetResponse

3. **What's the goal?**
   - A) Set something up for the first time
   - B) Optimize or improve existing setup
   - C) Troubleshoot a problem
   - D) Migrate from another platform

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the question is about general strategy rather than GetResponse-specific config, hand off to the appropriate skill:

| Question type | Hand off |
|---|---|
| Email marketing strategy (not GetResponse-specific) | "This is an email marketing strategy question — run: `/sales-email-marketing {your question}`" |
| Funnel strategy across tools | "This is a funnel strategy question — run: `/sales-funnel {your question}`" |
| Webinar selling strategy | "This is a webinar strategy question — run: `/sales-webinar {your question}`" |
| Course/membership strategy | "This is a membership strategy question — run: `/sales-membership {your question}`" |
| Lead scoring design | "This is a lead scoring strategy question — run: `/sales-lead-score {your question}`" |
| SPF/DKIM/DMARC setup across tools | "This is an email deliverability question — run: `/sales-deliverability {your question}`" |
| Connecting GetResponse to CRM via Zapier | "This is a tool integration question — run: `/sales-integration {your question}`" |
| Live chat strategy across tools | "This is a live chat strategy question — run: `/sales-live-chat {your question}`" |

Otherwise, answer directly with GetResponse-specific guidance below.

## Step 3 — GetResponse platform reference

**Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

### Getting started checklist

1. **Create your first campaign (list)** — this is your mailing list, not an email send
2. **Import contacts** — CSV upload, copy/paste, or API. Map fields to GetResponse custom fields
3. **Authenticate your domain** — Settings > Email Addresses > add and verify sending domain (SPF/DKIM)
4. **Build a signup form** — embed on your website for new subscriber capture
5. **Create a welcome autoresponder** — Day 0 email for immediate delivery on subscription
6. **Design your first newsletter** — use the drag-and-drop editor or AI content generator
7. **Set up automation** (Marketer+) — start with a welcome series workflow template
8. **Connect e-commerce** — if Shopify/WooCommerce, install the native integration for abandoned cart and product sync
9. **Enable tracking** — add GetResponse tracking snippet to your website for page visit tracking in automations
10. **Set up contact scoring** (Marketer+) — define scoring rules for engagement actions

### Key metrics to track

| Metric | Where in GetResponse | Benchmark |
|---|---|---|
| Open rate | Newsletter statistics | 20-25% |
| Click rate | Newsletter statistics | 2-5% |
| Autoresponder completion | Autoresponder statistics | 40-60% |
| Automation conversion | Workflow statistics | Varies by goal |
| Landing page conversion | Landing page statistics | 20-40% |
| Webinar attendance rate | Webinar statistics | 30-50% of registrants |
| Contact score distribution | Contacts > Scoring | Healthy: bell curve |
| Unsubscribe rate | Newsletter statistics | Below 0.3% |

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

1. **"Campaign" means mailing list, not email send.** In GetResponse, a "campaign" is a contact list. An email send is a "newsletter." This terminology confuses every new user and causes API mistakes — `POST /v3/campaigns` creates a list, not an email. If someone asks how to "create a campaign," clarify whether they mean a list or an email.
2. **Starter plan only allows 1 automation workflow.** Marketing automation requires Marketer plan ($59/mo) for unlimited workflows. Users on Starter who need multiple automations will hit this wall quickly. Autoresponders (time-based sequences) are unlimited on all plans — use those as a workaround for simple sequences.
3. **Contact scoring requires Marketer plan.** Contact scoring is not available on Free or Starter. If a user on Starter asks about lead scoring, recommend upgrading or using tag-based manual scoring as a workaround.
4. **Pricing is based on peak subscriber count.** GetResponse bills based on the highest contact count during the billing period, not the average. A temporary spike (e.g., importing a large list for cleaning) can push you into a higher tier for the entire month. Clean lists before importing.
5. **Transactional email is MAX-only.** Unlike Brevo or SendGrid, GetResponse's transactional email (order confirmations, password resets) is only available on the MAX/Enterprise plan. Users on Starter/Marketer/Creator who need transactional email must use a separate provider.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-email-marketing` — Email marketing strategy across platforms (not GetResponse-specific)
- `/sales-funnel` — Funnel strategy and optimization across tools
- `/sales-webinar` — Webinar selling strategy across tools
- `/sales-membership` — Course and membership strategy across tools
- `/sales-lead-score` — Lead scoring model design across tools
- `/sales-live-chat` — Live chat strategy across tools
- `/sales-deliverability` — Email deliverability (SPF/DKIM/DMARC, warmup, sender reputation)
- `/sales-transactional-email` — Transactional email delivery (provider comparison)
- `/sales-integration` — Connect GetResponse to CRM, e-commerce, and other tools
- `/sales-checkout` — Checkout optimization (for GetResponse sales funnels)
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Building a welcome automation workflow
**User says**: "How do I create a welcome series in GetResponse that sends 5 emails over 2 weeks to new subscribers?"
**Skill does**: Clarifies plan (need Marketer+ for automation, but Starter can use autoresponders). For Marketer+: walks through creating an automation workflow with Subscr