sales-houseofmarketers

What this skill does

# House of Marketers Platform Help

Helps the user evaluate and work with House of Marketers (HoM) — the TikTok-focused marketing agency built by early TikTok employees, offering influencer campaigns, paid ads, content creation, strategy, and business profile growth.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Evaluating HoM — deciding if they're the right agency
   - B) Planning a TikTok influencer campaign through HoM
   - C) TikTok paid ads management
   - D) Content creation for TikTok (UGC, brand channel)
   - E) TikTok strategy consulting
   - F) Understanding pricing and service tiers
   - G) Agency vs in-house TikTok marketing decision
   - H) Something else — describe it

2. **What's your business type?**
   - A) DTC / ecommerce brand
   - B) Mobile app developer
   - C) Gaming company
   - D) Enterprise / global brand
   - E) Startup / SMB
   - F) Other — describe it

3. **What's your current TikTok setup?**
   - A) No TikTok presence yet
   - B) Have a profile but minimal content
   - C) Active profile, want to scale
   - D) Running TikTok ads in-house, want help
   - E) Already working with another agency

4. **Budget range?**
   - A) Under $20K (single campaign)
   - B) $20K-50K
   - C) $50K-200K
   - D) $200K+ (multi-market, ongoing retainer)

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to another skill, route:
- TikTok marketing strategy (not HoM-specific) → `/sales-tiktok-marketing`
- Influencer marketing strategy across platforms → `/sales-influencer-marketing`
- Gaming influencer marketing → `/sales-gaming-marketing`
- General retargeting strategy → `/sales-retargeting`
- Paid social advertising strategy → `/sales-b2b-advertising`
- Social media management → `/sales-social-media-management`

Otherwise, answer directly from the platform reference below.

## Step 3 — House of Marketers platform reference

### Company background

House of Marketers was founded in 2020 by **Iñigo Rivero** (ex-TikTok — one of the first employees in EMEA, managed Strategy and Partnerships) and **Rohan Midha** (ran one of Europe's largest influencer marketing agencies). The agency has ~53 employees across 5 continents (Europe, North America, South America, Asia, UAE).

**Notable clients**: KFC, Red Bull, Hilton, HelloFresh, eToro, Apple Music, Hinge, Western Union, Grover, PSG, Playtika, Badoo

**Verticals served**: Entertainment, gaming, health & beauty, apps, retail/ecommerce, social networks, food & beverages

### Core services

#### 1. TikTok Influencer Marketing (primary service — ~50% of revenue)

- Access to 50K+ creator network across TikTok, Instagram, YouTube, Twitch, and Twitter/X
- Full-cycle management: creator selection → outreach → negotiation → content coordination → performance tracking
- Campaign managers across Europe, North America, South America, Asia, and UAE (multilingual execution)
- 20+ combined years of senior team influencer experience

#### 2. TikTok Paid Ads (Paid Social)

- Fully managed TikTok ad campaigns for sales, app installs, engagement, and awareness
- Creative strategy and ad optimization by platform specialists
- Performance reporting and budget allocation
- Extends to paid social beyond TikTok where relevant

#### 3. TikTok Content Creation

- UGC-style content designed for TikTok's native format
- Trending audio and concept integration
- Brand channel content (organic posts, not just ads)
- No in-house production team needed — HoM handles creative direction and production

#### 4. TikTok Strategy Consulting

- Comprehensive audience and industry research
- Hashtag strategy and content planning
- KPI target setting and customer funnel design
- Brainstorming sessions and creative direction
- Algorithm and trend analysis

#### 5. TikTok Business Profile Growth

- Organic profile development and community building
- Content calendar management
- Engagement strategy (comments, duets, stitches)
- Follower growth campaigns

### Pricing

| Service | Typical range | Notes |
|---|---|---|
| **Influencer campaigns** | $20K–$5M+ per campaign | Depends on scale, markets, creator count, content volume, paid amplification |
| **Smaller campaigns** | From $1K/month | Targeted creator partnerships, limited scope |
| **Enterprise multi-market** | $200K+ | Large-scale activation across multiple countries |

Pricing varies by: number of creators, markets targeted, content volume, paid amplification, and campaign duration. No public rate card — all campaigns are custom-scoped.

### Agency vs in-house decision framework

| Factor | Agency (HoM) | In-house team |
|---|---|---|
| **Time to launch** | 2-4 weeks | 3-6 months (hiring + onboarding) |
| **Cost** | Campaign-based ($20K+) | $500K-$1M/yr for full team (manager, creator, strategist, media buyer) |
| **Creator network** | 50K+ established relationships | Build from scratch |
| **Platform expertise** | Founded by ex-TikTok employee | Learn through trial and error |
| **Institutional knowledge** | Stays with agency | Stays with company |
| **Control** | Less direct control over creative | Full creative control |
| **Scalability** | Easy to scale up/down | Fixed headcount |

**When to choose HoM:**
- No in-house TikTok expertise and need to move fast
- Campaign budgets $20K+ with clear performance KPIs
- Need multilingual or multi-market campaigns
- Want creator network access without building relationships from scratch

**When to stay in-house:**
- Long-term brand voice consistency is critical
- Budget is primarily under $20K/campaign
- Already have social media team with TikTok experience
- Need daily community management (not campaign-burst model)

### Campaign workflow (typical)

1. **Briefing** — HoM conducts industry and audience research, defines KPIs
2. **Strategy** — Content themes, hashtag strategy, creator profiles, funnel design
3. **Creator selection** — Match from 50K+ network based on audience, niche, engagement
4. **Outreach & negotiation** — HoM handles creator contracts and rates
5. **Content production** — Creators produce content, HoM reviews and provides feedback
6. **Publication** — Coordinated launch across selected creators
7. **Reporting** — Performance tracking against KPIs, optimization recommendations

### Platforms covered

- **Primary**: TikTok (core specialization)
- **Secondary**: Instagram, YouTube, Twitch, Twitter/X
- Cross-platform campaigns available but TikTok is always the centerpiece

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Service selection** — which HoM service fits their goal (influencer vs paid ads vs content vs strategy)
2. **Budget planning** — realistic campaign budget based on goals, market, and creator tier
3. **Agency vs in-house** — decision framework based on timeline, budget, expertise, and control needs
4. **Campaign briefing** — how to brief HoM effectively (goals, audience, tone, KPIs, timeline)
5. **Performance expectations** — realistic timeline (60-90 days for reliable results), benchmark metrics
6. **Multi-service packaging** — when to combine influencer + paid ads + content creation

## Gotchas

> *Best-effort from research — review these, especially items about pricing and service scope that may be outdated.*

- **No self-serve platform.** Unlike Cloutboost (Portal) or Modash, HoM is a pure agency — no SaaS product for DIY influencer discovery. You work with their team, not a dashboard.
- **$20K+ for meaningful campaigns.** While they list $1K/month minimums, realistic influencer campaigns with performance measurement start at $20K+. Sub-$20K budgets may be better served by self-serve platforms.
- **T