sales-hypeauditor

What this skill does

# HypeAuditor Platform Help

Helps the user with HypeAuditor platform questions — from influencer discovery and fraud detection through audience analysis, campaign management, and API usage.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Finding influencers — Discovery search, filters, lookalikes
   - B) Analyzing a creator — audience quality, fraud detection, AQS score
   - C) Campaign management — tracking, content approval, payments
   - D) Market Analysis — competitor monitoring, industry benchmarks
   - E) My Network IRM — managing influencer relationships
   - F) API integration — Reports API, Discovery API, Campaign API
   - G) Ecommerce integration — Shopify, WooCommerce, Magento
   - H) Pricing and plan selection
   - I) Something else — describe it

2. **What's your current setup?**
   - A) New to HypeAuditor — evaluating or just signed up
   - B) Using HypeAuditor for discovery/analytics only
   - C) Using full platform (discovery + campaigns + IRM)
   - D) Integrating via API
   - E) Comparing HypeAuditor to other platforms

3. **What plan are you on?**
   - A) Basic ($299/mo)
   - B) PRO
   - C) Enterprise
   - D) Not sure / free trial
   - E) Evaluating — haven't signed up yet

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a strategy skill, route:
- Influencer marketing strategy across platforms → `/sales-influencer-marketing`
- TikTok marketing strategy → `/sales-tiktok-marketing`
- Gaming influencer marketing → `/sales-gaming-marketing`
- Ad campaign strategy → `/sales-retargeting` or `/sales-b2b-advertising`
- Email marketing to subscribers → `/sales-email-marketing`
- Affiliate program design → `/sales-affiliate-program`

Otherwise, answer directly from the platform reference below.

## Step 3 — HypeAuditor platform reference

### Platform overview

HypeAuditor is an AI-powered influencer marketing platform covering the full lifecycle: discover creators, analyze their audiences for authenticity, manage campaigns, track performance, and handle payments — all in one platform.

### Core modules

#### Influencer Discovery
- **Database**: 223.6M+ profiles across Instagram, TikTok, YouTube, X (Twitter), Twitch, and Snapchat
- **Search methods**: Keyword search (content, description, niche), audience demographic filters (geo, age, gender, language), engagement metrics (followers, ER, growth), content performance (likes, views, comments), account type/verification status, brand mention filters
- **Lookalike search**: Find creators similar to a known good performer
- **AI-powered**: Smart niche detection and relevance scoring
- **Results**: Up to 10,000 rows (500 pages), 20 results per page

#### Analytics Reports
- **35+ metrics** per creator profile covering:
  - Account Quality Score (AQS) — overall account health rating
  - Audience demographics (age, gender, location, language)
  - Audience authenticity and bot detection
  - Engagement rate and patterns
  - Content performance metrics
  - Brand mention history
  - Growth trajectory and follower history
  - Rankings (by niche, location)
- **Channel Quality Score** for YouTube
- **PDF export** for client reporting

#### Fraud Detection
- **53 fraud-detection patterns** analyzed per account
- **95%+ detection accuracy** (independently verified)
- Detects: fake followers, bot-generated engagement, engagement pods, purchased followers, suspicious growth spikes
- Integrated into every analytics report — not a separate tool

#### My Network IRM (Influencer Relationship Management)
- Built-in CRM for managing influencer relationships
- Lifecycle tracking — where each influencer is in your pipeline
- Lists and segments for organizing creators
- Gmail sync for email communication
- Notes, tags, and custom fields

#### Campaign Management
- Campaign creation with briefs and deliverables
- Content approval workflows (review before publishing)
- Performance tracking (reach, engagement, conversions)
- Product seeding and gifting workflows
- Creator payments — multi-currency support
- Budget tracking and reporting
- Customizable reporting and dashboards

#### Market Analysis
- Competitor monitoring — track competitor influencer campaigns
- Industry benchmarks — compare your performance to industry averages
- Trend analysis — discover trending topics and creators in your niche
- *Plan-gated*: Available on PRO and Enterprise plans only

#### Recruitment
- Creator outreach and recruitment workflows
- Recruitment API (v1.0) for automated outreach
- Campaign-based recruitment — post briefs and receive applications

### Ecommerce integrations

| Platform | What it does |
|---|---|
| **Shopify** | Product sync, gifting, sales attribution, campaign ROI tracking |
| **WooCommerce** | Product sync, sales tracking |
| **Magento** | Product sync, sales tracking |

### Pricing

*Best-effort — verify with HypeAuditor for current pricing.*

| Plan | Starting price | Key features |
|---|---|---|
| **Basic** | $299/mo (annual) | Discovery (limited filters), Analytics Reports, My Network IRM, Campaign Management |
| **PRO** | Custom (sales call) | + AI Search, Account Quality Score filter, advanced audience parameters, Market Analysis, Competitor Monitoring |
| **Enterprise** | Custom (sales call) | + Full data coverage, expanded limits, API access, dedicated support |

- Annual contracts include discounts; best rates on 2-year agreements
- API access is separately priced (contact sales)
- All plans include all modules but with different usage limits

### Plan-gated features to watch

- **AI Search and advanced Discovery filters** — PRO+ only
- **Account Quality Score filter in Discovery** — PRO+ only
- **Market Analysis and Competitor Monitoring** — PRO+ only
- **API access** — Enterprise only (separately priced)
- **Full data coverage** — Enterprise only

## Step 4 — Actionable guidance

Based on the user's specific question, provide:

1. **Discovery playbook** — how to set up searches and filters for their niche
2. **Vetting workflow** — how to read AQS scores and fraud detection results
3. **Campaign setup** — step-by-step campaign creation with tracking
4. **API integration** — authentication, endpoints, rate limits, pagination
5. **Ecommerce setup** — connecting Shopify/WooCommerce/Magento for sales tracking
6. **Plan recommendation** — which tier fits their needs and budget

For API integration questions, refer to the detailed [HypeAuditor API Reference](references/hypeauditor-api-reference.md).

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **Advanced Discovery filters are plan-gated.** The AI Search, Account Quality Score filter, and advanced audience parameters are only available on PRO and above. Basic plan gets limited filters — verify which filters you need before choosing a plan.
- **Market Analysis is PRO+ only.** Competitor monitoring and industry benchmarks require PRO or Enterprise. If competitive intelligence is a priority, factor this into plan selection.
- **API is Enterprise-only and separately priced.** Don't assume API access comes with your plan — it requires a separate agreement and additional cost.
- **v1 API is deprecated.** As of August 2024, v=1 is deprecated. Make sure any integration code uses v=2. If you're on an older integration, migrate before it breaks.
- **Rate limit is 100 requests per minute.** The API returns HTTP 429 if exceeded. Build in backoff logic for batch operations.
- **Report processing is async.** The API may return HTTP 202 with a `retryTtl` field — this means the report is still be