sales-hypefy

What this skill does

# Hypefy Platform Help

Helps the user with Hypefy platform questions — from AI-powered campaign setup and influencer discovery through outreach, content review, payments, and performance tracking.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Setting up a campaign — brief, targeting, budget
   - B) Finding influencers — discovery, vetting, recommendations
   - C) Outreach and hiring — contacting creators, proposals, terms
   - D) Content review — approving creator content before publishing
   - E) Payments — paying creators, invoicing, compliance
   - F) Performance tracking — metrics, reporting, ROI
   - G) Pricing and plans — understanding Hypefy's fee model
   - H) Comparing Hypefy to other platforms
   - I) Something else — describe it

2. **What social platforms are you targeting?**
   - A) Instagram
   - B) TikTok
   - C) Both
   - D) Not sure yet

3. **What's your campaign budget range?**
   - A) Small (under $1K)
   - B) Medium ($1K-10K)
   - C) Large ($10K+)
   - D) Not sure yet

4. **What's your current setup?**
   - A) Starting from scratch — no influencer program yet
   - B) Manual process (spreadsheets, DMs)
   - C) Using another platform — looking to switch or compare
   - D) Already on Hypefy — need help with a specific feature

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a specialized skill, route:
- Influencer strategy across tools → `/sales-influencer-marketing`
- Modash-specific questions → `/sales-modash`
- influData-specific questions → `/sales-infludata`
- Creator.co-specific questions → `/sales-creatorco`
- Ad campaign strategy → `/sales-retargeting` or `/sales-b2b-advertising`
- Email marketing to subscribers → `/sales-email-marketing`
- Affiliate program design (not Hypefy-specific) → `/sales-affiliate-program`

Otherwise, answer directly from platform knowledge below.

## Step 3 — Hypefy platform reference

**Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Campaign setup** — walk through the 3-input brief generation, review, and launch flow
2. **Creator selection** — how to evaluate Hypefy's recommendations and choose the right mix
3. **Budget planning** — use the calculators to estimate costs and expected ROI
4. **Content approval** — best practices for the review workflow
5. **Payment setup** — configuring milestone-based payments and international processing
6. **Performance analysis** — reading the dashboard and optimizing for next campaign

## Gotchas

*Best-effort from research — review these, especially items about pricing and feature availability that may change.*

- **No public API.** Unlike Modash or influData, Hypefy doesn't offer a public API for custom integrations. All workflows happen through the platform UI. If you need programmatic access, contact their team.
- **Instagram and TikTok only.** Discovery is limited to Instagram and TikTok. If you need YouTube, Twitch, or other platforms, consider Modash (YouTube) or influData (Twitch, Snapchat, Facebook) alongside Hypefy.
- **Percentage-based pricing can get expensive at scale.** The 20-30% fee on campaign spend is great for testing with small budgets, but a brand spending $50K+/mo may pay more than a flat-subscription platform like Modash ($499/mo). Calculate your breakeven point.
- **Internal database is relatively small.** 3K+ vetted creators vs. Modash's 350M+ or influData's 20M+. The external 12M+ database fills the gap, but the vetting depth may vary for external creators.
- **No native ecommerce integrations.** Unlike Modash (deep Shopify integration with gifting + affiliate tracking), Hypefy doesn't advertise native Shopify/WooCommerce connectors. Product gifting may require manual coordination.
- **Performance data scope unclear.** The dashboard tracks reach, engagement, and impact — but sales attribution (promo codes, affiliate links, direct revenue tracking) isn't explicitly documented. Clarify with Hypefy what attribution methods are available.
- **Content review adds time.** The approval-before-publishing workflow is great for quality control but adds latency to campaign execution. Plan extra time between creator content submission and go-live dates.
- **"90% less management time" claim is for the full workflow.** Individual steps (especially content review and payment setup for international creators) may still require manual attention.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-influencer-marketing` — Influencer marketing strategy across platforms (Modash, influData, Creator.co, Hypefy). Platform comparison, discovery strategy, vetting, ROI tracking, outreach
- `/sales-modash` — Modash platform help — discovery (350M+), Shopify gifting, affiliate tracking, payments, API
- `/sales-infludata` — influData platform help — AI creator search, audience analysis, social listening
- `/sales-creatorco` — Creator.co platform help — London AI agent, UGC rights, affiliate tracking
- `/sales-affiliate-program` — Affiliate and referral program design (strategy, not platform-specific)
- `/sales-retargeting` — Retargeting campaign audiences from influencer content
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Launch a first influencer campaign on Hypefy
**User says**: "I want to try influencer marketing for my skincare brand — how do I set up a campaign on Hypefy?"
**Skill does**:
1. Walks through the 3-input setup: product description ("organic skincare for women 25-40"), target geography (US), budget ($5K)
2. Explains how AI generates the campaign brief — strategy, audience targeting, content direction
3. Guides through reviewing and refining the brief
4. Shows how to evaluate creator recommendations and select the right mix of micro-influencers
5. Sets up content review workflow so nothing publishes without approval
6. Configures performance tracking to measure reach, engagement, and ROI
**Result**: Campaign launched with AI-generated brief, vetted creators selected, and tracking in place

### Example 2: Compare Hypefy pricing to Modash
**User says**: "Is Hypefy cheaper than Modash for running 3-4 influencer campaigns per quarter?"
**Skill does**:
1. Calculates Hypefy cost: if spending $10K/quarter on influencer fees, platform fee is ~$2K-3K/quarter
2. Calculates Modash cost: $199/mo Essentials = $597/quarter (but doesn't include payment processing or automated outreach)
3. Notes the tradeoff: Hypefy is cheaper for sporadic campaigns, Modash is cheaper for always-on programs
4. Highlights feature differences: Hypefy has no Shopify integration but includes automated outreach; Modash has deep Shopify but manual outreach
5. Recommends based on their specific situation
**Result**: Clear cost comparison with feature tradeoffs

### Example 3: Set up international creator payments
**User says**: "I'm working with influencers in 5 countries — how does Hypefy handle payments?"
**Skill does**:
1. Explains multi-currency payment support and compliance features
2. Sets up milestone-based payment triggers (e.g., pay after content approval)
3. Walks through tax documentation and invoicing for international creators
4. Notes that creators retain 100% of agreed earnings — platform fee is separate
5. Fl