sales-influencer-marketing

What this skill does

# Influencer Marketing Strategy

Helps the user plan and execute influencer marketing programs across platforms — from choosing the right tool and finding creators through vetting, outreach, campaign tracking, and ROI measurement.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Choosing an influencer marketing platform
   - B) Finding and discovering creators
   - C) Vetting influencers (fake followers, audience quality)
   - D) Outreach to creators (emails, DMs, negotiation)
   - E) Product gifting / seeding program
   - F) Campaign tracking and ROI measurement
   - G) Influencer affiliate program setup
   - H) Creator payments and contracts
   - I) Something else — describe it

2. **What's your business type?**
   - A) Ecommerce / Shopify store
   - B) DTC brand
   - C) SaaS / B2B
   - D) Agency managing multiple clients
   - E) Other — describe it

3. **What's your current setup?**
   - A) Starting from scratch — no influencer program yet
   - B) Manual process (spreadsheets, DMs, no tooling)
   - C) Already using a platform — which one?
   - D) Looking to switch platforms

4. **Budget and scale?**
   - A) Small (under $1K/mo, handful of creators)
   - B) Medium ($1K-5K/mo, 20-50 creators)
   - C) Large ($5K+/mo, 50+ creators)
   - D) Not sure yet

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a platform-specific skill, route:
- Modash setup, config, or features → `/sales-modash`
- influData setup, config, or features → `/sales-infludata`
- Creator.co setup, config, or features → `/sales-creatorco`
- Hypefy setup, config, or features → `/sales-hypefy`
- LTK setup, config, or features → `/sales-ltk`
- Influencity setup, config, or features → `/sales-influencity`
- Meltwater setup, config, or features → `/sales-meltwater`
- Skeepers setup, config, or features → `/sales-skeepers`
- Heepsy setup, config, or features → `/sales-heepsy`
- CreatorIQ setup, config, or features → `/sales-creatoriq`
- Afluencer setup, config, or features → `/sales-afluencer`
- Collabstr setup, config, or features → `/sales-collabstr`
- Cloutboost setup, config, or features → `/sales-cloutboost`
- House of Marketers agency services → `/sales-houseofmarketers`
- NeoReach setup, config, or features → `/sales-neoreach`
- inBeat agency services or free toolkit → `/sales-inbeat`
- Famesters agency services → `/sales-famesters`
- Open Influence setup, config, or agency services → `/sales-openinfluence`
- Viral Nation setup, CreatorOS, Secure, or agency services → `/sales-viralnation`
- trendHERO setup, config, or features → `/sales-trendhero`
- TikTok marketing strategy (organic, paid, content) → `/sales-tiktok-marketing`
- Gaming influencer marketing strategy → `/sales-gaming-marketing`
- HypeAuditor setup, config, or features → `/sales-hypeauditor`
- Aspire setup, config, or features → `/sales-aspire`
- Influencer Hero setup, config, or features → `/sales-influencer-hero`
- Later Influence setup, config, or features → `/sales-later`
- Sprout Social influencer features → `/sales-sproutsocial`
- Upfluence setup, Live Capture, Jaice AI, affiliate/promo codes → `/sales-upfluence`
- GRIN setup, config, or features → `/sales-grin`
- PlutoBa vetting, PlutoBa Score, brand safety, rate benchmarks → `/sales-plutoba`
- FansRevenue setup, creator monetization, or brand partnerships → `/sales-fansrevenue`
- Passionfroot setup, Zest AI agent, creator storefronts, FrootWallet → `/sales-passionfroot`
- Affiliate program design (not influencer-specific) → `/sales-affiliate-program`
- UGC galleries / shoppable content → `/sales-tagshop`
- Ad campaign strategy → `/sales-retargeting` or `/sales-b2b-advertising`
- Email marketing to subscribers → `/sales-email-marketing`

Otherwise, answer directly from the strategy knowledge below.

## Step 3 — Influencer marketing strategy reference

**Read `references/platform-guide.md`** for detailed platform comparison tables, discovery workflows, vetting frameworks, outreach best practices, rate benchmarks, gifting programs, campaign tracking, and affiliate program guidance.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance


1. **Platform recommendation** — which tool fits their needs, budget, and tech stack
2. **Discovery playbook** — step-by-step search and filtering strategy
3. **Vetting checklist** — ordered checks to efficiently qualify creators
4. **Outreach templates** — personalized email/DM drafts for their specific situation
5. **Campaign plan** — tracking setup, metrics, reporting cadence
6. **Program design** — gifting, affiliate, or hybrid program structure

## Gotchas

*Best-effort from research — review these, especially items about pricing and platform capabilities that may change.*

- **Fake follower rates are high across the industry.** ~37% of influencer followers are estimated to be fake or bot accounts (2025 data). Never skip the vetting step, even for creators who look legitimate at first glance.
- **Response rates are low.** Expect 20-30% response rates on cold creator outreach. Build your shortlist at 3-5x your target number of creators. Personalization significantly improves response rates.
- **Micro-influencers outperform macro for ROI.** Creators with 10K-100K followers consistently deliver higher engagement rates and better ROAS for ecommerce brands. Don't chase follower counts.
- **Gifting ≠ guaranteed content.** No-strings gifting has a 30-50% post rate. If you need guaranteed posts, use paid partnerships or contracted gifting with clear deliverables.
- **Platform databases overlap.** Modash, influData, and Creator.co all index public profiles from the same social platforms. The differentiation is in analytics depth, workflow tools, and integrations — not the raw creator database.
- **API costs add up fast.** Both Modash and influData charge separately for API access. If you only need discovery + management, use the platform UI rather than paying for API access on top.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. **Before pointing the user to any specific platform skill** (any `/sales-{platform}` listed in `## Related skills`, e.g., `/sales-mailshake`, `/sales-klaviyo`, `/sales-apollo`), read that platform skill's actual `SKILL.md` first. The 1-line description in `## Related skills` is enough to *identify* a candidate — it's not enough to *commit* to it or to write a prompt that invokes it well.

**How to read it:**
- If `~/.claude/skills/{skill-name}/SKILL.md` exists locally, `Read` it.
- For `sales-*` skills, `WebFetch` directly from this repo: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md` — e.g., for `sales-mailshake`: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md`.
- For non-`sales-*` skills (third-party), look up `{org}/{repo}` in `~/.claude/skills/sales-do/references/skill-sources.md` if installed and fetch the same `skills/{skill-name}/SKILL.md` path under that repo.

**After reading,** ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its `argument-hint` shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's `argument-hint`. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

## Related skills

- `/