sales-ltk

What this skill does

# LTK Platform Help

Help the user with LTK (formerly rewardStyle / LIKEtoKNOW.it) platform questions — from setting up brand profiles and discovering creators through campaign management, gifting, analytics, and paid amplification (Ads, Boost, CTV).

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What area of LTK do you need help with?**
   - A) Brand Platform setup — brand profile, creator discovery, gifting
   - B) LTK Connect — self-serve campaigns, creator outreach, offers
   - C) LTK Optimize — managed service, full-service campaigns
   - D) LTK Ads / Boost / CTV — paid amplification
   - E) Analytics & reporting — LTK 360, full-funnel dashboard
   - F) Creator discovery — finding and vetting creators
   - G) Gifting & codes — product seeding, promo codes
   - H) Content library — creator content access and repurposing
   - I) Pricing & plans — understanding LTK Connect tiers
   - J) Commission setup — rates, payment structure
   - K) Something else — describe it

2. **Are you a brand or an agency?**
   - A) Brand (DTC / ecommerce)
   - B) Brand (retail / multi-location)
   - C) Agency managing multiple brands
   - D) Creator looking for brand info

3. **Which LTK products are you using?**
   - A) Free Brand Platform only
   - B) LTK Connect (Launch / Pro / Enterprise)
   - C) LTK Optimize (managed service)
   - D) Not on LTK yet — evaluating
   - E) Not sure

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a specialized skill, route:
- Influencer marketing strategy (platform-agnostic) → `/sales-influencer-marketing`
- Affiliate program design → `/sales-affiliate-program`
- Retargeting with creator content → `/sales-retargeting`
- Tool integration → `/sales-integration`

Otherwise, answer directly using the reference below.

## Step 3 — LTK platform reference

### Platform architecture

LTK has two layers: a **free Brand Platform** and **paid products** (Connect, Optimize, Ads, Boost, CTV).

**Free Brand Platform** — available to all brands, no subscription:

| Module | What it does |
|---|---|
| **Brand Profile** | Branded page on the LTK App — shoppers find, follow, and shop curated creator content |
| **Creator Discovery** | AI-powered search to find creators matching brand, products, and goals |
| **Gifting & Codes** | Send products and promo codes to creators, track from outreach through performance |
| **Creator CRM** | Manage creator relationships from discovery through ongoing collaboration |
| **Content Library** | Access and repurpose creator-generated content (with permissions) |
| **Full-Funnel Dashboard** | Transparent reporting — clicks, sales, orders, attribution |
| **Leaderboards** | Rank top creators and content by performance |

**LTK Connect** — self-serve paid campaigns:

| Plan | Price | Creators/mo | Yearly spend cap | Brands | Seats |
|---|---|---|---|---|---|
| **Launch** | $99/mo | 10 | $25,000 | 1 | 1 |
| **Pro** | $999/mo | 50 | $100,000 | 2 | 1 |
| **Enterprise** | Custom | Unlimited | Unlimited | Unlimited | Scalable |

- Extra seats: $99/mo (Launch), $499/mo (Pro)
- Customized dashboard: $399/mo add-on
- Shopify integration: VIP access
- 10% minimum commission rate, 15% recommended to attract top creators

**LTK Optimize** — managed service:
- Full-service campaign management by LTK consultants
- Data-driven creator casting, content strategy, and optimization
- For brands wanting a hands-off, agency-like experience

### Paid amplification products

| Product | What it does |
|---|---|
| **LTK Ads** | Native advertising on the LTK App and creator content |
| **LTK Boost** | Amplify top-performing creator content with paid media |
| **LTK CTV** | Connected TV ads featuring creator content |
| **LTK RMN** | Retail media network — leverage creator content within retailer ad networks |
| **LTK Soirée** | Event-based marketing with creators |

### LTK AI & LTK 360

- **LTK AI** — AI-powered creator matching using 250M+ data points: audience demographics, purchase behavior, content performance, brand affinity
- **LTK 360** — comprehensive analytics: campaign performance, creator ROI, audience insights, sales attribution, content performance

### Commission and payment model

LTK operates on a **commission/affiliate model**:
- Brands set commission rates (10% minimum, 15%+ recommended)
- Creators earn commission on sales driven through their LTK links
- LTK handles creator payments
- Connect plans add fixed-fee creator collaborations on top of commissions

### Scale and reach

- 300,000+ creators worldwide
- 40M+ monthly shoppers on the LTK App
- 8,000 retailers, 1M+ brands across 165+ countries
- 500+ employees across 7 countries (HQ: Dallas, TX)
- Nearly 1,100 "LTK millionaires" (creators and brands)

### API

- **Developer Portal**: api.rewardstyle.com (requires application for access)
- **Public content API**: `api-gateway.rewardstyle.com/api/ltk/v2/ltks/` (LTK content feed)
- **Auth**: Application-based access (no self-serve API keys)
- **Note**: API documentation is behind authentication. Limited public docs available. Contact LTK for developer access.

## Step 4 — Actionable guidance

Based on the user's question, provide step-by-step guidance. Always:
- Clarify which products are free vs paid
- Flag plan-tier requirements early
- Recommend commission rates based on category norms
- Suggest creator discovery strategies specific to LTK's tools

### Common workflows

**Getting started with the free Brand Platform:**
1. Create your Brand Profile on the LTK App
2. Use Creator Discovery to find creators in your category
3. Send gifting offers — start with 10-20 micro-influencers
4. Track performance in the Full-Funnel Dashboard
5. Build your Content Library from creator posts

**Launching a Connect campaign:**
1. Choose a Connect plan based on creator volume needs
2. Define campaign goals (awareness, traffic, sales)
3. Use LTK AI to find matching creators
4. Create offers with flat fee + commission structure
5. Set commission rate (15%+ for competitive positioning)
6. Monitor with LTK 360 analytics
7. Boost top-performing content with LTK Boost

**Running a gifting/seeding program:**
1. Use Creator Discovery to build a target list by category, audience, engagement
2. Create gifting offers in Gifting & Codes module
3. Ship products with tracking
4. Monitor which creators post and track attribution
5. Convert top performers to paid collaborations

## Gotchas

> *Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

1. **Free platform has real value but limited campaign tools.** The Brand Platform (profiles, discovery, gifting, CRM, dashboard) is genuinely free. But running structured paid campaigns with creator offers requires LTK Connect ($99-999+/mo).
2. **LTK App redirect can hurt conversions.** Creator links route through the LTK App — new consumers may be prompted to download the app before purchasing. This extra friction can reduce conversion rates. No workaround from the brand side.
3. **Creator costs can be high on top of LTK fees.** Many LTK creators expect flat fees on top of commissions. On a $99/mo Launch plan with a $25K yearly cap, the effective cost-per-creator can be significant. Budget for creator fees beyond the platform subscription.
4. **10% commission is the minimum, but 15%+ is the real floor.** LTK requires 10% minimum commission, but top creators gravitate toward brands offering 15-20%+. Low-commission brands get less creator attention.
5. **Creator discovery depends on plan tier.** Launch plan gets partial database access; Pro and Enterprise get full database with audience de