sales-modash

What this skill does

# Modash Platform Help

Helps the user with Modash platform questions — from creator discovery and audience analysis through campaign tracking, Shopify integration, creator payments, and API usage.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Finding influencers — search, filters, lookalikes, audience analysis
   - B) Managing creators — CRM, communications, contracts, lists
   - C) Campaign tracking — setting up tracking, reading metrics, ROAS
   - D) Product gifting — Shopify gifting flow, seeding campaigns
   - E) Affiliate tracking — promo codes, affiliate links, attribution
   - F) Creator payments — paying influencers, currencies, payouts
   - G) Shopify integration — connecting store, syncing products
   - H) API — Discovery API, Raw API, AI Search, Collaborations API
   - I) Pricing / plan selection
   - J) Something else — describe it

2. **Which social platforms are you targeting?**
   - A) Instagram
   - B) TikTok
   - C) YouTube
   - D) Multiple — specify which

3. **What's your Modash plan?**
   - A) Essentials ($199/mo)
   - B) Pro ($499/mo)
   - C) Enterprise (custom)
   - D) Free trial / evaluating
   - E) Not sure

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a specialized skill, route:
- Influencer strategy across tools → `/sales-influencer-marketing`
- Ad campaign strategy / targeting → `/sales-retargeting` or `/sales-b2b-advertising`
- Email marketing to subscribers → `/sales-email-marketing`
- Affiliate program design (not Modash-specific) → `/sales-affiliate-program`
- UGC gallery / shoppable content → `/sales-tagshop`
- Tool integration architecture → `/sales-integration`

Otherwise, answer directly from platform knowledge below.

## Step 3 — Modash platform reference

**Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Discovery workflow** — how to construct effective searches and filter combinations
2. **Vetting framework** — which metrics to check and in what order to avoid wasting time
3. **Campaign setup checklist** — what to configure before launching tracking
4. **Gifting workflow** — step-by-step Shopify product gifting setup
5. **Affiliate setup** — promo codes, attribution, ROAS tracking
6. **Payment workflow** — setting up and managing creator payments

### Creator vetting checklist (in Modash)

| Check | What to look for | Red flag |
|---|---|---|
| Fake follower % | Low percentage of bot/purchased followers | Over 25% suspicious accounts |
| Engagement rate | 1-3% for 100K+, 3-6% for under 100K | Under 1% or suspiciously over 10% |
| Audience location | Matches your target market | Audience concentrated in unexpected countries |
| Audience demographics | Age/gender match your customer profile | Demographics misaligned with your product |
| Brand collaborations | Complementary or non-competing brands | Recent work with direct competitors |
| Content quality | Consistent, on-brand posting | Erratic posting, off-topic content |
| Growth trend | Steady organic growth | Sudden follower spikes (purchased) |

**Efficiency tip**: Check engagement rate and content quality first (free/fast), then unlock audience analysis only for your shortlist.

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **No built-in contract builder.** Contracting is still manual — you need to draft PDFs externally and negotiate vian email. This is the most-requested missing feature based on reviews. Use a template library (Google Docs, PandaDoc) and link contracts in creator notes.
- **Reporting presentation is basic.** Multiple reviewers note the reporting dashboard isn't visually polished enough for client or exec presentations when managing many collaborations. Export data and build reports in Google Slides or your BI tool for stakeholder sharing.
- **Content tracking outside Instagram can lag.** TikTok and YouTube content detection may take longer than Instagram. If a creator's post isn't appearing after a few hours, verify the post is public and the handle is correctly added to the campaign.
- **Payments struggle with obscure currencies.** The payments feature works well for common currencies but reviewers report difficulties with less common ones. For creators in markets with unusual currency requirements, confirm payment details before committing.
- **Non-opted-in creators may not respond.** Unlike marketplace platforms where creators sign up to be contacted, Modash lists all public profiles. Some creators aren't expecting brand outreach and response rates may be lower than opt-in platforms.
- **API pricing is separate from platform.** The Discovery API starts at $16,200/yr and the Raw API at $10,000/yr — these are on top of your platform subscription. Budget accordingly if you need programmatic access.
- **Usage-based pricing can surprise.** Each plan has base limits for searches, tracked creators, and emails. Monitor your usage to avoid unexpected overage charges, especially during large discovery campaigns.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-influencer-marketing` — Influencer marketing strategy across platforms (Modash, influData, Creator.co). Platform comparison, discovery strategy, vetting, ROI tracking, outreach
- `/sales-infludata` — influData platform help for creator discovery, audience analysis, campaign tracking
- `/sales-creatorco` — Creator.co platform help for AI-powered creator matching, UGC, affiliate tracking
- `/sales-affiliate-program` — Affiliate and referral program design (strategy, not Modash-specific)
- `/sales-tagshop` — UGC video ads and shoppable galleries for ecommerce
- `/sales-integration` — Tool integration architecture (webhooks, Zapier, API pipelines)
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Find micro-influencers for a skincare launch
**User says**: "I need to find beauty micro-influencers in the US for a skincare product launch on Shopify"
**Skill does**:
1. Opens Discover and uses AI Search: "beauty and skincare micro-influencers in the United States, 10K-100K followers, posts about skincare routines"
2. Applies filters: location (US), follower range (10K-100K), engagement rate minimum (3%+)
3. Checks fake follower % for top results — flags any over 25%
4. Reviews audience demographics: US-based, 18-35 age range, female skew matching target customer
5. Saves vetted creators to a campaign list
6. Sets up Shopify product gifting with the skincare products
**Result**: Curated list of vetted beauty micro-influencers with Shopify gifting ready to send

### Example 2: Set up affiliate tracking for an influencer program
**User says**: "I want to track which influencers are actually driving sales — how do I set up affiliate tracking in Modash?"
**Skill does**:
1. Connects Shopify store to Modash (if not already connected)
2. Creates unique promo codes for each creator in the campaign
3. Configures sales attribution to track orders using each promo code
4. Sets up the campaign dashboard to show ROAS, revenue, and conversions per creator
5. Configures automated commission calculation based on attributed sales
**Result**: Full attributi