sales-neoreach

What this skill does

# NeoReach Platform Help

Helps users configure and get the most out of NeoReach — enterprise influencer marketing platform combining SaaS tools with optional managed campaign services.

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Influencer discovery and search
   - B) Campaign setup and management
   - C) Fraud detection and creator vetting
   - D) Analytics, reporting, or IMV metrics
   - E) API integration
   - F) Managed services vs self-serve decision
   - G) Pricing or plan evaluation
   - H) Something else — describe it

2. **What's your current NeoReach setup?**
   - A) Evaluating NeoReach (haven't signed up yet)
   - B) Just started — setting up for the first time
   - C) Active user — need help with a specific feature
   - D) Considering managed services vs self-serve SaaS

3. **What's your use case?**
   - A) Brand running influencer campaigns in-house
   - B) Agency managing multiple brand clients
   - C) Enterprise team integrating via API
   - D) Evaluating NeoReach vs alternatives

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a different skill, route:
- Influencer marketing strategy across platforms → "Run: `/sales-influencer-marketing {user's question}`"
- TikTok marketing strategy → "Run: `/sales-tiktok-marketing {user's question}`"
- Gaming influencer marketing → "Run: `/sales-gaming-marketing {user's question}`"
- Competitor platform help → hand off to that platform's skill (e.g., "Run: `/sales-creatoriq {user's question}`", "Run: `/sales-modash {user's question}`")

Otherwise, answer directly from the platform reference below.

## Step 3 — NeoReach platform reference

**Read `references/platform-guide.md`** for the full platform reference — modules, pricing, integrations, data model, workflows, and competitive comparison.

Answer the user's question using only the relevant section. Don't dump the full reference.

## Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

1. **Discovery optimization** — how to use 40+ filters effectively, building lookalike audiences from top performers, leveraging the AI recommendation engine
2. **Fraud detection workflow** — using NeoReach's fraud tools as part of the vetting process, interpreting fraud scores, setting thresholds
3. **Campaign setup** — structuring campaigns in NeoReach, setting up tracking, managing multi-influencer campaigns
4. **API integration** — what's possible via API, planning an integration, working with NeoReach's team on API access
5. **Managed vs self-serve decision** — when managed services make sense vs running campaigns yourself
6. **Platform evaluation** — NeoReach vs alternatives based on use case, budget, and scale

If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there.

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **Enterprise pricing only.** NeoReach starts at ~$399/mo but enterprise API access and advanced features require $50K+/yr contracts. Not viable for small or medium businesses. If budget is under $5K/mo, look at Modash ($199/mo), Heepsy ($49/mo), or Afluencer (free tier).
- **No public API documentation.** Unlike platforms like Meltwater or CreatorIQ that publish API docs, NeoReach's API details are only available after signing an enterprise contract. You can't evaluate the API before committing.
- **Interface can be slow.** G2 reviewers report clunky interface and slow loading times, particularly when running complex searches with many filters. Plan extra time for discovery sessions.
- **Limited micro-influencer coverage.** NeoReach's 3M+ database skews toward larger creators. If your strategy focuses on nano/micro-influencers (under 50K followers), platforms like Heepsy (11M+ profiles) or Modash (350M+ profiles) may surface more options.
- **Managed services minimum is $25K+.** The managed campaign option is not available for smaller budgets. For sub-$25K managed influencer campaigns, consider Famesters or House of Marketers.
- **IMV metric is proprietary.** NeoReach's Influencer Media Value calculation is internal — you can't replicate or verify the methodology independently. Useful for internal reporting but may not satisfy external audit requirements.
- **No native ecommerce integration.** Unlike Modash (deep Shopify) or Aspire (5 ecommerce platforms), NeoReach doesn't have native Shopify/WooCommerce connectors. Product gifting requires manual coordination or API custom work.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-influencer-marketing` — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, campaign tracking, ROI measurement
- `/sales-creatoriq` — CreatorIQ platform help — enterprise influencer OS, closest NeoReach competitor
- `/sales-modash` — Modash platform help — Shopify-focused influencer marketing, more accessible pricing
- `/sales-hypeauditor` — HypeAuditor platform help — industry-leading fraud detection (53 patterns), 223.6M+ profiles
- `/sales-heepsy` — Heepsy platform help — budget-friendly influencer discovery
- `/sales-aspire` — Aspire platform help — word-of-mouth commerce, product seeding, affiliate tracking
- `/sales-tiktok-marketing` — TikTok marketing strategy — organic, paid, influencer
- `/sales-gaming-marketing` — Gaming influencer marketing strategy
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Evaluate NeoReach vs alternatives
**User says**: "Is NeoReach worth it for our DTC brand doing $2M/yr?"
**Skill does**:
1. Asks about current influencer program maturity, budget, team size, and priorities
2. Compares NeoReach's enterprise positioning against their needs
3. If budget allows ($50K+/yr), highlights NeoReach's strengths: AI discovery, fraud detection, IMV analytics, managed services option
4. If budget is tight, recommends Modash or Creator.co as more accessible alternatives
5. Notes NeoReach's managed services option if they lack in-house expertise
**Result**: Clear recommendation with reasoning matched to their scale and budget

### Example 2: Set up fraud detection workflow
**User says**: "How do I use NeoReach to check if an influencer's followers are real?"
**Skill does**:
1. Walks through NeoReach's fraud detection features: fake follower analysis, engagement authenticity scoring, audience verification
2. Recommends a three-round vetting process: quick content scan → NeoReach fraud score check → deep audience demographic analysis
3. Sets thresholds: flag creators with >25% suspicious followers, engagement rates >10% (likely pods), or audience location mismatches
4. Notes that NeoReach's always-on monitoring catches changes over time, not just point-in-time
**Result**: Complete fraud detection workflow using NeoReach's built-in tools

### Example 3: Integrate NeoReach API
**User says**: "I want to pull NeoReach data into our internal dashboard"
**Skill does**:
1. Explains what's available via NeoReach's REST API: 400+ data points, sponsorship pricing, audience matching, competitor spend, fraud scoring
2. Notes that API access requires enterprise-tier contract — no public docs to evaluate beforehand
3. Recommends contacting NeoReach sales to request API documentation and sandbox access before committing
4. Suggests starting