sales-plutoba

What this skill does

# PlutoBa Platform Help

Helps the user with PlutoBa platform questions — from creator vetting and fake follower detection through brand safety analysis, rate benchmarking, and AI-powered outreach.

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Vetting a creator — PlutoBa Score, fake followers, audience quality
   - B) Brand safety check — content risk, controversial topics, competitor mentions
   - C) Rate benchmarking — what to pay a creator based on their tier and niche
   - D) AI outreach — generating personalized creator outreach
   - E) Creator CRM — managing influencer relationships and campaigns
   - F) Campaign briefs — auto-generated briefs and deliverable recommendations
   - G) Agency setup — multi-brand workspaces, white-label reporting
   - H) Creator-side features — verified page, scam detection, inquiry management
   - I) Pricing and plan selection
   - J) Something else — describe it

2. **What's your role?**
   - A) Brand marketer / influencer marketing manager
   - B) Agency managing multiple clients
   - C) Creator evaluating brand inquiries
   - D) Other — describe it

3. **What plan are you on?**
   - A) Starter ($69/mo)
   - B) Growth ($159/mo)
   - C) Scale ($299/mo)
   - D) Agency ($499/mo) or Agency Scale ($999/mo)
   - E) Creator Free or Creator Pro ($89.99/yr)
   - F) Free trial / evaluating

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a strategy skill, route:
- Influencer marketing strategy across platforms → run: `/sales-influencer-marketing {user's question}`
- Influencer discovery and search (PlutoBa doesn't do discovery) → run: `/sales-hypeauditor {user's question}` or `/sales-modash {user's question}`
- TikTok marketing strategy → run: `/sales-tiktok-marketing {user's question}`
- Gaming influencer marketing → run: `/sales-gaming-marketing {user's question}`
- Ad campaign strategy → run: `/sales-retargeting {user's question}`
- Affiliate program design → run: `/sales-affiliate-program {user's question}`

Otherwise, answer directly from the platform reference below.

## Step 3 — PlutoBa platform reference

**Read `references/platform-guide.md`** for the full platform reference — modules, pricing tiers, scoring dimensions, CRM features, agency setup, and creator-side features.

Answer the user's question using only the relevant section. Don't dump the full reference.

## Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

1. **Score interpretation** — what the PlutoBa Score means, red flags to watch for, when to walk away
2. **Vetting workflow** — step-by-step for evaluating a specific creator
3. **Rate negotiation** — using benchmarks to negotiate fair pricing
4. **Outreach strategy** — getting higher response rates from creators
5. **Plan recommendation** — which tier fits their volume and team size

If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there.

## Gotchas

*Best-effort from research — review these, especially items about plan-gated features and pricing that may be outdated.*

- **PlutoBa is NOT a discovery tool.** It vets creators you've already found. If you need to find creators, use a discovery platform (HypeAuditor, Modash, etc.) first, then vet shortlisted ones in PlutoBa.
- **Deep Assessments are limited and plan-gated.** Starter gets 15/mo, Growth 50, Scale 100. Standard assessments are less thorough. Budget your Deep Assessments for high-value partnerships only.
- **Creator CRM capacity varies dramatically by plan.** Starter: 25 creators, Growth: 100, Scale: 500. If you're an agency, you'll likely need the Agency tier.
- **No public API.** As of April 2026, PlutoBa has no documented public API. All interactions are through the web UI.
- **No native integrations documented.** No Shopify, CRM, or Zapier integrations found. Creator data lives in PlutoBa only.
- **Agency Add-on Packs stack.** Each $159/mo pack adds +3 brands, +120 standard, +60 deep, +3 workspaces, +3 team members. Multiple packs can be added.
- **Creator Pro is annual billing only.** $89.99/yr — no monthly option for the creator-facing paid tier.
- **Platform launched March 2026.** Very new — expect rapid feature changes. Verify current capabilities directly.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-influencer-marketing` — Influencer marketing strategy across all platforms — discovery, vetting, campaigns, ROI
- `/sales-hypeauditor` — HypeAuditor platform help — AI analytics, fraud detection (53 patterns, 95%+ accuracy), Discovery (223.6M+ profiles)
- `/sales-viralnation` — Viral Nation platform help — Secure AI brand safety, CreatorOS, talent representation
- `/sales-modash` — Modash platform help — Shopify-focused discovery, gifting, payments, API
- `/sales-creatoriq` — CreatorIQ platform help — enterprise influencer OS, SafeIQ, ExchangeIQ API
- `/sales-trendhero` — trendHERO platform help — Instagram analytics, AQS fake follower detection
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Check if an influencer's followers are real
**User says**: "A creator with 200K followers on TikTok wants $3,000 for a sponsored post — how do I check if they're legit?"
**Skill does**:
1. Runs the creator through a PlutoBa Deep Assessment
2. Explains the 7-dimension PlutoBa Score — what each dimension means for this creator
3. Highlights Audience Authenticity and Comment Authenticity scores as the key fraud indicators
4. Compares the $3,000 ask against PlutoBa's rate benchmarks for their tier
5. Recommends go/no-go based on the overall score and price-to-value ratio
**Result**: Data-backed decision on whether the creator's audience justifies the price

### Example 2: Brand safety check before a major campaign
**User says**: "We're a family brand and want to partner with a lifestyle creator — how do I make sure they won't embarrass us?"
**Skill does**:
1. Runs a Deep Assessment focusing on the Brand Safety dimension
2. Explains what PlutoBa scans: profanity, controversial topics, competitor mentions, red-flag content
3. Shows how to interpret the brand safety score (0-100)
4. Recommends checking Content Consistency too — erratic posting patterns can signal risk
5. Suggests setting a minimum brand safety threshold for all future partnerships
**Result**: Clear brand safety evaluation with a reusable vetting threshold

### Example 3: Agency setting up PlutoBa for multiple clients
**User says**: "I run an agency with 8 brand clients — which PlutoBa plan do I need?"
**Skill does**:
1. Compares Agency ($499/mo, 5 brands) vs Agency Scale ($999/mo, 15 brands)
2. Calculates that 8 brands needs Agency + 1 Add-on Pack ($499 + $159 = $658/mo) or Agency Scale ($999/mo for headroom)
3. Explains workspace isolation — each brand gets its own workspace with separate data
4. Notes white-label reporting, shared assessment credits, and role-based access
5. Recommends starting with Agency + Pack, upgrading to Scale when reaching 10+ brands
**Result**: Right-sized plan recommendation with cost calculation

## Troubleshooting

### PlutoBa Score seems surprisingly low for a popular creator
**Symptom**: A creator with high follower count gets a low PlutoBa Score (under 50)
**Cause**: High follower count doesn't mean high quality — the score weighs engagement authenticity, audience quality, and posting consistency, not j