sales-replymer

What this skill does

# Replymer Platform Help

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Setting up keywords and negative keywords for monitoring
   - B) Improving reply quality (too generic, too promotional)
   - C) SEO Replies — targeting Google-ranking Reddit posts
   - D) Analytics and conversion tracking
   - E) API integration (projects, mentions, replies)
   - F) Scaling volume (choosing the right plan)
   - G) Something else — describe it

2. **Which plan are you on?**
   - A) Free trial
   - B) Starter ($99/mo — 30 replies, 15 keywords)
   - C) Growth ($199/mo — 100 replies, 50 keywords)
   - D) Scale ($399/mo — 300 replies, unlimited keywords)
   - E) Scale Plus/Elite ($999-1,999/mo)
   - F) Evaluating — haven't signed up yet

3. **What's your goal?**
   - A) Lead generation (find people asking for solutions)
   - B) Brand awareness (join relevant conversations)
   - C) SEO engagement (comment on Google-ranking threads)
   - D) Competitive monitoring (track competitor mentions)

**If the user's request already provides context, skip to Step 2.**

## Step 2 — Route or answer directly

- Multi-platform social listening strategy → `/sales-social-listening [question]`
- Reddit monitoring with your own accounts and auto-publish → `/sales-keymentions [question]`
- Reddit lead gen with buyer intent classification → `/sales-subredditsignals [question]`
- Reddit + Twitter AI replies with your own accounts → `/sales-replyguy [question]`
- Managed Reddit posting with pay-per-post → `/sales-replyagent [question]`
- Reddit lead gen with Chrome extension DM automation → `/sales-redreach [question]`
- Social listening tool comparison → `/sales-social-listening which tool should I pick`

Otherwise, answer directly from the platform reference below.

## Step 3 — Replymer platform reference

**Read `references/platform-guide.md`** for the full platform reference — capabilities, pricing, API endpoints, keyword setup, SEO Replies, analytics.

Answer the user's question using only the relevant section. Don't dump the full reference.

## Step 4 — Actionable guidance

Focus on the user's specific situation:

1. **Keyword strategy** — start with 10-15 problem-language keywords, add negative keywords aggressively to reduce noise
2. **Reply quality** — provide a detailed product brief with specific use cases; Replymer's writers match your brand voice from the setup form
3. **SEO Replies** — target posts ranking in Google's top 10 for your keywords; these drive sustained organic traffic
4. **Conversion tracking** — use the analytics endpoint or dashboard to measure mention-to-reply rate by keyword
5. **Volume scaling** — if hitting plan limits, upgrade or consolidate to fewer high-intent keywords

If you discover a gotcha or tip not covered in `references/learnings.md`, append it there.

## Gotchas

*Best-effort from research — review these, especially items about plan limits and reply quality.*

- **Flat pricing, not pay-per-post.** Unlike ReplyAgent ($3/comment), Replymer charges a flat monthly fee with a fixed reply allocation. Unused replies don't roll over.
- **Human-written doesn't mean you control the writers.** Replymer's team writes and reviews replies — you provide the product brief and brand voice, but you don't approve individual replies before posting.
- **No webhooks or real-time push.** The API is pull-only. Poll the mentions or replies endpoints if you need programmatic monitoring.
- **Team management is Scale+ only.** Starter and Growth plans are single-user. No way to assign keywords or projects to team members.
- **Reddit and X only.** No LinkedIn, HN, Bluesky, or other platforms. Pair with another tool for broader coverage.
- **Keyword limits are per-project.** Starter allows 15 keywords total across all projects. Plan keyword allocation carefully.

## Related skills

- `/sales-social-listening` — Social listening strategy across all platforms — tool comparison, monitoring setup, competitive intel, crisis detection
- `/sales-replyagent` — ReplyAgent — Reddit marketing with managed account posting, AI comments, pay-per-post
- `/sales-replyguy` — ReplyGuy — AI replies across Twitter, Reddit, LinkedIn with auto-reply
- `/sales-redreach` — Redreach — Reddit lead gen with keyword auto-discovery, DM automation
- `/sales-subredditsignals` — Subreddit Signals — Reddit lead gen with buyer intent classification
- `/sales-keymentions` — KeyMentions — Reddit monitoring with AI comment generation and auto-publish
- `/sales-soclistener` — SocListener — Reddit lead gen with AI context matching, comment/DM drafting
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Replies sound too promotional
**User says**: "Replymer's replies keep mentioning my product name in the first sentence — they look like ads"
**Skill does**:
1. Reads platform guide for reply quality setup
2. Reviews the product brief submitted during onboarding — likely too product-focused
3. Suggests rewriting the brief to emphasize problems solved, not product features; ask Replymer to lead with value before any product mention
4. Recommends checking the style guide customization to set a conversational, help-first tone
**Result**: Replies lead with genuine help before any product reference

### Example 2: Pull analytics via API for a reporting dashboard
**User says**: "I want to pull Replymer stats into my internal dashboard — how do I use the API?"
**Skill does**:
1. Reads platform guide API section
2. Shows the stats endpoint: GET /projects/:projectId/stats with period parameter (1/7/30/90 days)
3. Walks through API key generation and X-API-Key header auth
4. Notes rate limits: 500/hr on Starter, 1,000/hr on Growth, unlimited on Scale+
**Result**: Working API integration pulling project analytics into custom dashboard

### Example 3: SEO Replies not generating enough traffic
**User says**: "I set up SEO Replies but I'm not seeing any clicks from Google-ranking Reddit posts"
**Skill does**:
1. Reads platform guide for SEO Replies feature
2. Checks keyword selection — SEO keywords should target long-tail queries where Reddit ranks on page 1
3. Suggests reviewing the Google ranking positions in the SEO replies dashboard
4. Notes that SEO Replies require time to accumulate — Google re-indexes Reddit threads periodically
**Result**: Better keyword targeting for SEO Replies with realistic traffic expectations

## Troubleshooting

### Low mention-to-reply conversion rate
**Symptom**: Many mentions found but few replies published
**Cause**: Keywords too broad generating low-quality mentions, or negative keywords not filtering enough noise
**Solution**: Review the mentions list via API or dashboard. Identify recurring irrelevant mentions and add those terms as negative keywords. Narrow keywords to problem-specific phrases (e.g., "best CRM for solopreneurs" instead of "CRM"). Check that your product brief clearly defines target conversations.

### Replies being removed from Reddit
**Symptom**: Published replies disappear from Reddit threads
**Cause**: Subreddit has strict self-promotion rules, or replies triggered spam filters
**Solution**: Contact Replymer support — they manage the posting accounts and have a 7-day refund guarantee. Ask them to adjust targeting to avoid subreddits with aggressive moderation. Ensure replies don't include tracking links that subreddits block.

### API returning rate_limit_exceeded errors
**Symptom**: 429 errors when polling the API
**Cause**: Exceeding hourly rate limit for your plan (Starter: 500, Growth: 1,000)
**Solution**: Add caching and reduce polling frequency. Batch requests where possible (e.g., fetch all mentions once per hour instead of per-minute). Upgrade to Scale for unlimited API calls if programmatic acces