sales-sendr

What this skill does

# Sendr Platform Help

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated platform knowledge.

Which area of Sendr do you need help with?

1. **Campaigns & sequences** — email campaigns, multi-step sequences, automation triggers
2. **Lipsync video** — recording, personalization, dynamic audio, video generation
3. **Dynamic pages** — personalized landing pages, GIFs, Chrome extension
4. **Lead Finder** — searching the 479M+ contact database, filters, ICP targeting
5. **Data Studio** — enrichment, email verification, personality analysis
6. **Automations** — Zapier flows, Make scenarios, webhook triggers, automation builder
7. **API & webhooks** — REST API, page generation, dynamic audio, video endpoints
8. **Billing & credits** — credit consumption, plan limits, upgrading
9. **Something else** — describe your situation

Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.

## Step 2 — Route or answer directly

| Problem domain | Route to |
|---|---|
| General outbound sequence strategy (not Sendr-specific) | `/sales-cadence` |
| Email deliverability fundamentals (SPF/DKIM/DMARC, warmup) | `/sales-deliverability` |
| Enrichment comparison across tools | `/sales-enrich` |
| Building prospect lists across tools | `/sales-prospect-list` |
| CRM selection or comparison | `/sales-crm-selection` |

When routing to another skill, provide the exact command: "This is a {problem domain} question — run: `/sales-{skill} {user's original question}`"

If the question is Sendr-specific, continue to Step 3.

## Step 3 — Sendr platform reference

**Read `references/platform-guide.md`** for the full platform reference — modules, pricing, integrations, data model, workflows.

Answer the user's question using only the relevant section. Don't dump the full reference.

For API questions, **also read `references/sendr-api-reference.md`** for endpoint details.

## Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

- Start with the simplest solution before suggesting complex workflows
- Reference specific Sendr UI paths or API endpoints
- If a feature is plan-gated (e.g., API access requires Pro), mention which plan
- If you discover a gotcha or workaround not in `references/learnings.md`, append it there

## Gotchas

> *Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*

- **Credits don't roll over** — unused monthly credits expire at reset. Plan usage carefully
- **Each contact costs ~3 credits** — dynamic audio + website background + landing page each consume a credit. At Growth plan (2,500 credits), that's ~833 personalized contacts/month
- **Lipsync video is not true lip-sync** — the video zooms into a circular bubble over the prospect's website background during personalized audio. This masks the lack of mouth animation. Don't promise full deepfake-style lip-sync to prospects
- **No built-in email warmup** — Sendr relies on external sending tools (Apollo, Instantly, Smartlead) for actual email delivery and warmup. Sendr creates the personalized content; you send it through your existing stack
- **API requires Pro plan ($249/mo)** — Growth plan users can't access API or webhooks. The automation builder is also Pro-only
- **Lead Finder data is 479M+ contacts, refreshed monthly** — accuracy varies by region (US data stronger than international)
- **Support is chatbot-first** — human support may be slow for pre-seed startup (1-10 employees). Community at community.sendr.io exists but is small
- **AppSumo lifetime deal sold out Jan 2026** — new users are on monthly plans only ($97-$249/mo)

## Related skills

- `/sales-cadence` — Multi-channel outbound sequence strategy across all platforms
- `/sales-deliverability` — Email deliverability fundamentals and platform-specific warmup guides
- `/sales-enrich` — Contact enrichment comparison and workflows across all tools
- `/sales-prospect-list` — Building targeted B2B prospect lists across all platforms
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

**Example 1:** "My Sendr lipsync videos have audio out of sync — the prospect's name sounds delayed"

**Example 2:** "I'm burning through 2,500 credits in a week — how do I reduce credit consumption per contact?"

**Example 3:** "How do I use the Sendr API to auto-generate personalized pages when a lead enters my Clay workflow?"

## Troubleshooting

**Lipsync video audio out of sync**
- Sendr uses a zoom-out-to-bubble technique, not true lip animation — slight timing offsets are expected
- Try re-recording the base video with a clear pause where the personalized name will be inserted
- Use the dynamic audio endpoint to preview audio before generating video
- If using ElevenLabs voice ID, check that language code matches the audio content

**Lead Finder / Data Studio buttons greyed out**
- Verify your plan has remaining credits (check Settings → Usage)
- Some operations require specific credit types — lead search vs enrichment vs verification
- Clear browser cache and try again — Chrome extension state can get stale
- Contact support at [email protected] if the issue persists after credit top-up

**Credits burning faster than expected**
- Each personalized contact consumes ~3 credits (dynamic audio + background + page)
- Batch-generate pages via API instead of one-by-one in the UI — API calls are more efficient
- Skip dynamic audio for lower-priority prospects — text-only pages cost fewer credits
- Monitor consumption in your dashboard — credits don't roll over at month end