sales-social-listening
Social listening and brand monitoring strategy — monitoring, Boolean queries, sentiment, competitive intel, crisis detection, AI visibility monitoring, LLM brand mentions. Platform comparison (Meltwater, Brandwatch, Talkwalker, Brand24, Awario, Mentionlytics, BrandMentions, YouScan, Sprout Social, Mention, Hootsuite, Influencity), monitoring setup, sentiment analysis, competitive benchmarking (share of voice), crisis detection, consumer insights, and reporting. Use when you don't know what people are saying about your brand, competitors are getting mentioned more than you, negative sentiment is spiking and you need to understand why, you're missing PR crises until it's too late, you can't tell if your brand shows up in AI/LLM answers, or you need to pick the right social listening tool. Do NOT use for platform-specific config (use /sales-meltwater), influencer discovery (use /sales-influencer-marketing), social media publishing/scheduling, or SEO keyword research (use /sales-semrush).
What this skill does
# Social Listening & Brand Monitoring Strategy Helps the user plan and execute social listening programs — from choosing the right tool and setting up monitoring through sentiment analysis, competitive intelligence, crisis detection, and reporting. ## Step 1 — Gather context If `references/learnings.md` exists, read it first for accumulated knowledge. Ask the user: 1. **What do you need help with?** - A) Choosing a social listening tool - B) Setting up brand monitoring (keywords, sources, alerts) - C) Competitive intelligence / share of voice - D) Sentiment analysis and brand health tracking - E) Crisis detection and real-time alerts - F) Consumer insights and trend analysis - G) Reporting and stakeholder communication - H) Something else — describe it 2. **What's your primary use case?** - A) PR / Communications — tracking media coverage and brand perception - B) Marketing — understanding audience sentiment and campaign impact - C) Sales / Competitive intel — monitoring competitors and market signals - D) Product — tracking feature requests, complaints, and user feedback - E) Executive / C-suite — brand health dashboards and crisis alerts - F) Agency — managing monitoring for multiple clients 3. **Current setup?** - A) No monitoring in place yet - B) Manual monitoring (Google Alerts, manual social checks) - C) Using a tool — which one? - D) Evaluating tools / switching platforms 4. **Budget range?** - A) Free / minimal (under $100/mo) - B) Mid-market ($100-1,000/mo) - C) Enterprise ($1,000+/mo) - D) Not sure yet **If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end. ## Step 2 — Route or answer directly If the request maps to a platform-specific skill, route: - Brand24 setup, config, or features → `/sales-brand24 [question]` - Sprout Social setup, config, or features → `/sales-sproutsocial` - Brandwatch setup, config, or features → `/sales-brandwatch` - Meltwater setup, config, or features → `/sales-meltwater` - Mention setup, config, or features → `/sales-mention [question]` - Talkwalker setup, config, API, or image recognition → `/sales-talkwalker [question]` - Mentionlytics setup, config, API, or SIA → `/sales-mentionlytics [question]` - Awario setup, config, Leads, or Boolean queries → `/sales-awario [question]` - Threadlytics setup, config, Reddit monitoring → `/sales-threadlytics [question]` - BrandMentions setup, config, API, or white-label reports → `/sales-brandmentions [question]` - YouScan setup, config, Visual Insights, API, or webhooks → `/sales-youscan [question]` - Vista Social setup, config, listening add-on, or integrations → `/sales-vistasocial [question]` - Octolens setup, config, API, MCP server, or webhooks → `/sales-octolens [question]` - Socialhose setup, config, webhooks, or monitoring speeds → `/sales-socialhose [question]` - Xpoz setup, MCP connection, SDK, or social data API → `/sales-xpoz [question]` - Konnect Insights setup, unified inbox, CRM sync, Zapier, or crisis alerts → `/sales-konnectinsights [question]` - KeyMentions setup, Reddit keyword monitoring, AI comments, or auto-publish → `/sales-keymentions [question]` - Syften setup, keyword filters, AI filtering, API, webhooks, or alert routing → `/sales-syften [question]` - Reddinbox setup, intent scoring, market briefs, or audience research → `/sales-reddinbox [question]` - PainOnSocial setup, pain point scoring, subreddit selection, or idea validation → `/sales-painonsocial [question]` - ThreadRadar setup, keyword monitoring, AI replies, or Quora tracking → `/sales-threadradar [question]` - RedditMentions setup, email digests, Slack alerts, or keyword limits → `/sales-redditmentions [question]` - RedShip setup, relevance scoring, SEO posts, AI reply drafts, API, or webhooks → `/sales-redship [question]` - ReplyGuy setup, reply quality, account bans, auto-reply mode, or multi-platform mentions → `/sales-replyguy [question]` - ParseStream setup, auto-reply safety, AI reply quality, or multi-platform keyword alerts → `/sales-parsestream [question]` - Bazzly setup, AI message quality, credit optimization, intent scoring, or Chrome extension → `/sales-bazzly [question]` - Devi setup, Facebook group monitoring, keyword noise, webhook integration, or AI outreach drafts → `/sales-devi [question]` - Devta setup, Persona configuration, Networking Agent, proactive community engagement, or credit optimization → `/sales-devta [question]` - Subreddit Signals setup, intent scoring, Comment Builder voice training, lead tokens, or engagement queue → `/sales-subredditsignals [question]` - Leadlee setup, lead quality scores, AI reply tuning, auto-reply safety, or Chrome extension → `/sales-leadlee [question]` - Reddily setup, thread analysis, batch processing, credit optimization, or Chrome extension → `/sales-reddily [question]` - Prems AI setup, intent scoring tuning, AI Pitcher quality, auto-pilot scans, multi-platform monitoring, or webhook setup → `/sales-prems [question]` - Trend Seeker setup, idea validation scoring, API integration, or idea discovery → `/sales-trendseeker [question]` - CatchIntent setup, listener tuning, relevance scoring, CRM push, MCP server, or webhooks → `/sales-catchintent [question]` - Leadverse setup, keyword tuning, lead scoring, AI reply suggestions, or multi-platform lead discovery → `/sales-leadverse [question]` - ForumScout setup, AI filtering, scouts, competitive intelligence, sentiment, auto-replies, API Direct, or webhooks → `/sales-forumscout [question]` - Prospy setup, lead scoring tuning, AI reply suggestions, brand monitoring, competitor tracking, or project configuration → `/sales-prospy [question]` - Buzzabout setup, credit optimization, AI analysis, narrative tracking, synthetic audiences, or competitive research → `/sales-buzzabout [question]` - F5Bot setup, keyword filtering, hit limits, API, webhooks, RSS/JSON feeds, or AI semantic alerts → `/sales-f5bot [question]` - KWatch setup, keyword alerts, webhook integration, LinkedIn monitoring, AI sentiment, conversation tracking, or API → `/sales-kwatch [question]` - Buska setup, intent scoring, ICP matching, Reply Studio, Prospect Finder, API, MCP, or webhooks → `/sales-buska [question]` - CommunityTracker setup, intent scoring, share of voice, team workflows, API, or webhooks → `/sales-communitytracker [question]` - Clearcue setup, signal stacking, AI qualification, MCP integration, Audiences, Researcher, or webhooks → `/sales-clearcue [question]` - MentionDrop setup, keyword context, AI summaries, sentiment, webhooks, or API → `/sales-mentiondrop [question]` - Redreach setup, keyword discovery, relevance scoring, Google-ranking posts, AI replies, Outbound DMs, or webhooks → `/sales-redreach [question]` - SocListener setup, Reddit lead discovery, AI comment drafts, DM outreach, or credit optimization → `/sales-soclistener [question]` - Trigify setup, LinkedIn signal intelligence, AI workflows, competitor engagement tracking, CRM sync, or credit optimization → `/sales-trigify [question]` - SnitchFeed setup, keyword-level relevance tuning, AI intent tagging, webhook integration, sentiment scoring, or alert configuration → `/sales-snitchfeed [question]` - ReplyAgent setup, managed account posting, AI comment quality, Google-ranking posts, UTM tracking, or API integration → `/sales-replyagent [question]` - Replymer setup, human-written replies, SEO Replies, keyword tuning, mention-to-reply rate, or API integration → `/sales-replymer [question]` - ReddGrow setup, AI Visibility Scanning, GEO strategy, AI comment drafting, Chrome extension posting, karma warmup, or API/CLI integration → `/sales-reddgrow [question]` - Commentions setup, auto-commenting on LinkedIn/X/YouTube/Quora, brand voice tuning, engagement analytics,
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