sales-tiktok-marketing

What this skill does

# TikTok Marketing Strategy

Helps the user plan and execute TikTok marketing — from organic growth and content creation through paid ads, influencer campaigns, and performance measurement. Platform-specific strategy for TikTok's unique algorithm, audience, and content formats.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Growing a TikTok profile organically
   - B) TikTok paid ads (creating or optimizing campaigns)
   - C) Content creation strategy for TikTok
   - D) TikTok influencer campaigns
   - E) TikTok Shop setup or optimization
   - F) Measuring TikTok marketing ROI
   - G) Agency vs in-house decision for TikTok
   - H) Something else — describe it

2. **What's your business type?**
   - A) DTC / ecommerce brand
   - B) Mobile app
   - C) SaaS / B2B
   - D) Local business
   - E) Creator / personal brand
   - F) Agency managing clients
   - G) Other — describe it

3. **Current TikTok maturity?**
   - A) No profile yet — starting from zero
   - B) Profile exists, under 10K followers
   - C) 10K-100K followers, growing
   - D) 100K+ followers, optimizing
   - E) Running paid ads already

4. **Target audience?**
   - A) Gen Z (16-24)
   - B) Millennials (25-34)
   - C) Broad (25-44)
   - D) Niche community — describe it

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to another skill, route:
- House of Marketers agency services → `/sales-houseofmarketers`
- Cloutboost gaming influencer platform → `/sales-cloutboost`
- General influencer marketing strategy → `/sales-influencer-marketing`
- Gaming influencer marketing → `/sales-gaming-marketing`
- Social media scheduling/management tools → `/sales-social-media-management`
- Retargeting from TikTok content → `/sales-retargeting`
- Email marketing to TikTok-acquired leads → `/sales-email-marketing`

Otherwise, answer directly from the strategy knowledge below.

## Step 3 — TikTok marketing strategy reference

**Read `references/platform-guide.md`** for detailed module documentation, pricing, integrations, and data model.

*You no longer need the platform guide details — focus on the user's specific situation.*

## Step 4 — Actionable guidance

Based on the user's specific question:

1. **Organic growth playbook** — content pillars, posting schedule, hook formulas, trending audio strategy, profile optimization
2. **Paid ads setup** — campaign structure, creative testing framework, budget allocation, scaling rules
3. **Influencer campaign** — creator tier selection, budget allocation, outreach, content briefs, ROI measurement
4. **Content strategy** — what to post, how often, format mix, trend adaptation, content calendar
5. **TikTok Shop setup** — product listing, affiliate program, live shopping readiness
6. **ROI measurement** — attribution setup (Pixel, CAPI, UTMs), benchmark metrics, reporting cadence
7. **Agency vs in-house** — cost comparison, timeline, expertise requirements, hybrid approaches

## Gotchas

> *Best-effort from research — review these, especially items about platform features and ad pricing that may change.*

- **Algorithm changes frequently.** TikTok updates its algorithm regularly. Strategies that worked 3 months ago may underperform. Stay current with trending formats and features.
- **Creative fatigue is faster than other platforms.** TikTok ads lose effectiveness after 7-14 days. Budget for ongoing creative production, not just one-time asset creation.
- **TikTok Pixel attribution is imperfect.** In-app browser, iOS ATT, and cross-device behavior mean TikTok Pixel underreports conversions by 20-40%. Use Conversions API (CAPI) alongside Pixel for better data.
- **B2B on TikTok is possible but harder.** Most TikTok success stories are B2C. B2B works for brand awareness and recruiting, but conversion campaigns are challenging due to audience composition.
- **Business vs Creator account tradeoff.** Business accounts get ads and analytics but lose access to some trending sounds and effects. Many brands run a Creator account for organic and a separate Business account for ads.
- **Don't overproduce content.** Polished, studio-quality content typically underperforms native, raw, phone-shot content on TikTok. UGC-style beats brand-style by 2-3x on engagement.
- **Vanity metrics mislead.** High view counts and follower growth don't equal business results. Track downstream metrics (website visits, add-to-carts, purchases, app installs) alongside TikTok metrics.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. **Before pointing the user to any specific platform skill** (any `/sales-{platform}` listed in `## Related skills`, e.g., `/sales-mailshake`, `/sales-klaviyo`, `/sales-apollo`), read that platform skill's actual `SKILL.md` first. The 1-line description in `## Related skills` is enough to *identify* a candidate — it's not enough to *commit* to it or to write a prompt that invokes it well.

**How to read it:**
- If `~/.claude/skills/{skill-name}/SKILL.md` exists locally, `Read` it.
- For `sales-*` skills, `WebFetch` directly from this repo: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md` — e.g., for `sales-mailshake`: `https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md`.
- For non-`sales-*` skills (third-party), look up `{org}/{repo}` in `~/.claude/skills/sales-do/references/skill-sources.md` if installed and fetch the same `skills/{skill-name}/SKILL.md` path under that repo.

**After reading,** ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its `argument-hint` shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's `argument-hint`. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

## Related skills

- `/sales-houseofmarketers` — House of Marketers platform help — TikTok-focused agency services, pricing, campaign planning
- `/sales-cloutboost` — Cloutboost platform help — gaming influencer marketing platform, Portal discovery
- `/sales-influencer-marketing` — Influencer marketing strategy across platforms — platform comparison, creator discovery, vetting, ROI
- `/sales-gaming-marketing` — Gaming influencer marketing strategy — streamer partnerships, game launch campaigns
- `/sales-retargeting` — Retargeting strategy — repurpose TikTok content for paid ads across channels
- `/sales-social-media-management` — Social media management strategy — publishing, scheduling, cross-platform
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Grow a DTC brand on TikTok organically
**User says**: "I sell handmade candles on Shopify. I have 500 TikTok followers. How do I grow organically?"
**Skill does**:
1. Recommends content pillars: candle-making process (behind-the-scenes), scent descriptions (ASMR/sensory), customer unboxing (UGC), day-in-the-life of a small business owner
2. Sets posting cadence: 5x/week, ideal length 21-34 seconds, use trending audio
3. Provides hook formulas: "POV: you just lit a candle that smells like..." or "Watch me pour this candle from scratch"
4. Sets realistic timeline: 8+ weeks of consistent posting before meaningful traction
5. Recommends Creator account for better trending so