sales-trendhero

What this skill does

# trendHERO Platform Help

Helps the user with trendHERO platform questions — from influencer discovery and fake follower detection through audience analysis, tracking, ads database research, and API integration.

## Step 1 — Gather context


If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) Finding influencers — Discovery search, filters, keyword search
   - B) Analyzing a creator — AQS score, fake follower detection, audience quality
   - C) Tracking — daily monitoring of influencer accounts
   - D) Ads database — researching influencer ad posts and mentions
   - E) Audience overlap — comparing audiences across influencers
   - F) Outreach — contacting influencers through trendHERO
   - G) Lists — organizing and comparing influencers
   - H) API integration — generating reports programmatically
   - I) Pricing and plan selection
   - J) Something else — describe it

2. **What's your current setup?**
   - A) New to trendHERO — evaluating or just signed up
   - B) Using trendHERO for discovery/analytics
   - C) Using trendHERO for tracking and monitoring
   - D) Integrating via API
   - E) Comparing trendHERO to other platforms

3. **What plan are you on?**
   - A) Free ($0/mo)
   - B) Lite ($16/mo)
   - C) Pro ($40/mo)
   - D) Advanced ($120/mo)
   - E) Not sure / evaluating

**If the user's request already provides most of this context, skip directly to the relevant step.** Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.

## Step 2 — Route or answer directly

If the request maps to a strategy skill, route:
- Influencer marketing strategy across platforms → `/sales-influencer-marketing`
- TikTok marketing strategy → `/sales-tiktok-marketing`
- Gaming influencer marketing → `/sales-gaming-marketing`
- Ad campaign strategy → `/sales-retargeting` or `/sales-b2b-advertising`
- Email marketing to subscribers → `/sales-email-marketing`
- Affiliate program design → `/sales-affiliate-program`

Otherwise, answer directly from the platform reference below.

## Step 3 — trendHERO platform reference

### Platform overview

trendHERO is an Instagram-focused influencer analytics platform specializing in fake follower detection and audience quality analysis. It provides a database of 95M+ Instagram profiles with 90+ metrics per creator, making it a focused, affordable tool for brands and agencies vetting influencers before partnerships.

### Core modules

#### Influencer Discovery
- **Database**: 95M+ Instagram profiles (TikTok analytics recently added)
- **Search methods**: Keyword search in names and bios (required and negative keywords), audience demographic filters (geo, age, gender), engagement metrics (followers, ER, growth), category/niche filtering
- **20+ filters** including audience location, category, engagement rate, follower count range
- **Relevance ranking**: Results ranked by keyword match density in profile name and bio
- **Results**: Searchable database with list-saving capability

#### Account Quality Score (AQS)
- **Scale**: 1-100 (higher = better quality)
- **5 evaluation dimensions**:
  1. Audience quality & engagement — authenticity and activity level of followers
  2. Follower type — classification of audience composition (real, suspicious, mass followers)
  3. Comment quality — analysis of engagement patterns (generic vs. authentic comments)
  4. Giveaway activity — frequency of promotional giveaways (inflates metrics temporarily)
  5. Growth patterns — historical follower acquisition trends (organic vs. purchased)
- **Purpose**: Rapid 2-second overall account health assessment — consolidates multiple red flags into one score

#### Analytics Reports (90+ metrics)
- **Engagement**: Median likes/comments per post (uses median to eliminate outliers from viral posts), views per reel (unique views, not play count), weekly post frequency
- **Audience**: Demographics (age, gender, location, language), audience type breakdown (real, suspicious, mass followers), reachability (% of followers following <1,500 accounts)
- **Growth**: Followers/followings growth tracking over time, growth pattern analysis
- **Benchmarks**: Comments-to-likes ratio (0.5–5 per 100 likes), views-to-likes ratio (2–10 views per like)
- **Export**: PDF and Excel download

#### Daily Tracking
- Monitor influencer accounts daily for follower growth, engagement changes, and content activity
- Track competitors' influencer partnerships
- Alerts for significant changes (follower spikes, engagement drops)
- *Plan-gated*: Lite = 3 accounts, Pro = 20, Advanced = 50

#### Ads Database
- **10M+ ad posts** — database of influencer-brand mentions and sponsored content
- Research which influencers are working with which brands
- Discover competitors' influencer partnerships
- Filter by brand, influencer, date range, engagement metrics

#### Audience Overlap
- Compare audiences across multiple influencers
- Identify unique reach vs. shared followers
- Optimize influencer selection for maximum reach (minimize overlap)
- Essential for multi-influencer campaigns

#### Lists & Comparison
- Create lists to organize influencer candidates
- Side-by-side comparison of key metrics
- Export lists for team review
- Favorites/shortlisting functionality

#### Outreach
- Built-in influencer outreach tools
- Contact influencers directly through the platform
- Track outreach status and responses

### Pricing

*Best-effort — verify with trendHERO for current pricing.*

| Plan | Price | Reports/mo | Tracking | Lists | Key features |
|---|---|---|---|---|---|
| **Free** | $0/mo | — | — | Favorites only | Engagement rate, follower growth, basic metrics |
| **Lite** | $16/mo | 10 | 3 accounts | 10 lists | Full reports, PDF export |
| **Pro** | $40/mo | 50 | 20 accounts | Unlimited | Excel export, full search across 95M+ profiles |
| **Advanced** | $120/mo | 200 | 50 accounts | Unlimited | Priority support, all features |

- Additional reports can be purchased as add-ons
- All paid plans include AQS scoring and audience analysis
- Free plan provides basic engagement data — useful for quick checks

### Plan-gated features to watch

- **Full influencer search (95M+ database)** — Pro+ only (Lite has limited search)
- **Excel export** — Pro+ only (Lite only has PDF)
- **Tracking limits** — Lite: 3 accounts, Pro: 20, Advanced: 50
- **Report limits** — credits consumed per report, varies by plan
- **Priority support** — Advanced only

### Metrics reference

| Metric | What it measures | Calculation method |
|---|---|---|
| Likes/post | Typical like volume | Median of last 18 posts (excludes most recent if <1 day old) |
| Comments/post | Comment engagement | Same median methodology |
| Views/reel | Unique video views | Unique views (not Instagram play count — ratio up to 5:1) |
| Weekly posts | Content consistency | Average posts per week over analyzed period |
| Engagement rate | Audience interaction % | (Likes + comments) / followers × 100 |
| Reachability | Addressable audience % | % of followers following <1,500 accounts |
| AQS | Overall account quality | Composite of 5 dimensions (1-100 scale) |

## Step 4 — Actionable guidance

Based on the user's specific question, provide:

1. **Discovery playbook** — how to set up searches, keyword strategies, filter combinations for their niche
2. **Vetting workflow** — how to read AQS scores, what score ranges mean, red flags to watch
3. **Tracking setup** — which accounts to monitor, how to interpret growth alerts
4. **Ads database research** — how to find competitor influencer partnerships
5. **Audience overlap analysis** — how to optimize multi-influencer campaigns for reach
6. **API integration** — authentication, endpoints, webhook setup, processing times
7. **Plan recommendation** — which tier fits their needs and budget

For API integration questions, refer to the detailed [