sales-zoomd

What this skill does

# Zoomd Platform Help

Help the user with Zoomd — the mobile app user acquisition and performance marketing platform combining programmatic advertising (DSP), creator-generated content, influencer marketing, and AI optimization (Albert.ai) across 600+ media sources in 70+ markets.

## Step 1 — Gather context

If `references/learnings.md` exists, read it first for accumulated knowledge.

Ask the user:

1. **What do you need help with?**
   - A) User acquisition — app install campaigns, CPI/CPA optimization
   - B) Mobile DSP — programmatic buying, real-time bidding, exchange management
   - C) Creator-generated content (CGC) — micro-creator video campaigns
   - D) Albert.ai — AI-powered campaign optimization across channels
   - E) Digital 360 — full-funnel performance marketing
   - F) Comparing Zoomd with other mobile UA or DSP platforms
   - G) Campaign reporting and attribution
   - H) Something else — describe it

2. **What's your app vertical?**
   - A) Gaming
   - B) E-commerce / retail
   - C) Fintech
   - D) Entertainment / streaming
   - E) Travel / food delivery
   - F) Other — describe it

3. **Where are you in the process?**
   - A) Evaluating mobile UA or DSP platforms
   - B) Onboarding with Zoomd
   - C) Already running campaigns — need to optimize
   - D) Setting up Albert.ai for the first time
   - E) Need help with reporting/metrics

**If the user's prompt already provides most of this context, skip directly to the relevant step.**

## Step 2 — Route or answer directly

If the user's question maps to another skill, route them:
- Web/display retargeting (not in-app) → "This is a web retargeting question — run: `/sales-retargeting {your question}`"
- B2B account-based advertising → "This is a B2B ad question — run: `/sales-b2b-advertising {your question}`"
- AdRoll display/social retargeting → "This is an AdRoll question — run: `/sales-adroll {your question}`"
- Remerge in-app retargeting DSP → "This is a Remerge question — run: `/sales-remerge {your question}`"
- Push notification re-engagement → "This is a push notification question — run: `/sales-push-notification {your question}`"
- Influencer marketing strategy (not Zoomd-specific CGC) → "This is an influencer marketing question — run: `/sales-influencer-marketing {your question}`"

Otherwise, answer directly using the platform reference.

## Step 3 — Zoomd platform reference

**Read `references/platform-guide.md`** for the full platform reference — modules, pricing model, Albert.ai, DSP details, CGC workflow, integrations, and MMP setup.

Answer the user's question using only the relevant section. Don't dump the full reference.

## Step 4 — Actionable guidance

You no longer need the platform guide — focus on the user's specific situation.

### Evaluating Zoomd
1. **Define goals** — target CPI, ROAS threshold, geographic markets, vertical
2. **Compare self-serve vs managed** — Zoomd offers both; self-serve DSP gives control, managed service adds Zoomd's optimization layer
3. **Request a pilot** — 30-60 day test with clear KPIs across 2-3 channels
4. **Verify MMP integration** — confirm AppsFlyer/Adjust/Branch postbacks before launch
5. **Evaluate Albert.ai fit** — best for multi-channel campaigns where budget allocation is complex

### Optimizing running campaigns
1. **Check creative performance** — Zoomd's CGC can provide fresh creatives; test against existing assets
2. **Review channel mix** — use the unified dashboard to shift budget to highest-ROAS channels
3. **Leverage Albert.ai** — let AI handle cross-channel budget allocation; intervene only on strategy
4. **Monitor fraud signals** — Zoomd's vetted exchange safelist reduces but doesn't eliminate fraud; cross-check MMP fraud reports

If you discover a gotcha, workaround, or tip not covered in `references/learnings.md`, append it there.

## Gotchas

> *Best-effort from research — review these, especially items about pricing and service model that may be outdated.*

1. **No public API** — unlike self-serve DSPs (Remerge, Liftoff), Zoomd doesn't expose a public API. Reporting and optimization go through their dashboard and account team.

2. **Pricing is opaque** — performance-based (CPM/CPC/CPI/CPO/CPE) but full cost structure isn't transparent. Ask for detailed breakdowns alongside performance metrics.

3. **Albert.ai is a separate product** — acquired in 2022. It optimizes across Google, Meta, TikTok, YouTube, DV360, Bing — but it's focused on paid social/search, not the DSP inventory.

4. **MMP integration is critical** — without proper AppsFlyer/Adjust/Branch/Kochava setup, attribution will be unreliable. Verify postback configuration before campaign launch.

5. **iOS SKAN limitations** — only 20-35% of iOS users opt in to tracking. This limits iOS targeting precision for any mobile UA platform, not just Zoomd.

- **Self-improving**: If you discover something not covered here, append it to `references/learnings.md` with today's date.

## Related skills

- `/sales-adwake` — Adwake platform help — managed mobile app UA and in-app retargeting by Entravision
- `/sales-remerge` — Remerge platform help — self-serve in-app retargeting DSP with incrementality measurement
- `/sales-retargeting` — Retargeting strategy across all platforms (web + app) — audience segmentation, creative, attribution
- `/sales-influencer-marketing` — Influencer marketing strategy — creator discovery, campaign management, ROI measurement
- `/sales-b2b-advertising` — Account-based B2B advertising — ABM ads, display, LinkedIn Ads
- `/sales-push-notification` — Push notification strategy — alternative re-engagement channel for mobile apps
- `/sales-do` — Not sure which skill to use? The router matches any sales objective to the right skill. Install: `npx skills add sales-skills/sales --skill sales-do`

## Examples

### Example 1: Evaluating Zoomd for a gaming app launch
**User says**: "I'm launching a mobile game and need to scale installs fast across multiple channels. Should I use Zoomd?"
**Skill does**: Explains Zoomd's multi-channel UA across 600+ sources via unified dashboard. Compares with single-channel alternatives (running Meta + Google separately). Recommends requesting a pilot with clear CPI targets and gaming-vertical benchmarks.
**Result**: User has a decision framework for Zoomd vs managing UA channels independently.

### Example 2: Albert.ai not hitting ROAS targets
**User says**: "I set up Albert.ai for our e-commerce app campaigns but ROAS is below target after two weeks. What should I check?"
**Skill does**: Explains Albert.ai's learning period, checks if sufficient event data is flowing, reviews channel allocation, and suggests adjusting optimization goals. Recommends letting Albert run for 30+ days before manual intervention.
**Result**: User understands Albert.ai's optimization cycle and what to monitor.

### Example 3: Comparing Zoomd DSP with alternatives
**User says**: "We're choosing between Zoomd, Remerge, and Liftoff for our fintech app. How do they compare?"
**Skill does**: Compares based on UA vs retargeting focus (Zoomd: full UA + DSP + CGC, Remerge: retargeting-only DSP, Liftoff: UA + retargeting DSP). Notes Zoomd's managed + self-serve options, Albert.ai AI layer, and CGC content production as differentiators.
**Result**: User has a comparison with trade-offs for their fintech vertical.

## Troubleshooting

### CPI is higher than expected across channels
**Symptom**: App install costs are above target despite multi-channel optimization
**Cause**: Creative fatigue, broad targeting, wrong geo mix, or competitive vertical timing
**Solution**: Request CGC content refresh for new creatives. Use the unified dashboard to identify which channels/geos are underperforming. Shift budget toward lower-CPI markets (LATAM, SEA) if quality allows. Compare against industry benchmarks.

### Attribution discrepancies between Zoomd and MMP
**Symptom**: Zoomd dashboard numbers don't match AppsFlyer/Adjust data
**Cause**: MMP postback misconfi