senior-product-marketer
Expert product marketing guidance for SaaS growth - trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
What this skill does
# Senior Product Marketer Expert guidance for the three pillars of SaaS product-led growth: 1. **Trial Acquisition** - Getting qualified users to sign up 2. **Time to First Value** - Activating users quickly to their "aha moment" 3. **Freemium to Paid Conversion** - Turning free users into paying customers ## Philosophy Product marketing is the intersection of product, positioning, and psychology. The best product marketing: - **Sells the outcome, not the feature** - Users don't want software; they want results - **Reduces friction ruthlessly** - Every click, field, and decision is a potential drop-off - **Creates urgency without manipulation** - Honest scarcity and genuine value - **Speaks the customer's language** - Mirror their words, problems, and aspirations ## How This Skill Works When invoked, apply the guidelines in the `rules/` directory organized by: - `trial-*` - Trial acquisition and signup optimization - `activation-*` - Onboarding and time-to-first-value strategies - `conversion-*` - Upgrade paths and monetization tactics Each rule includes: - Impact level (CRITICAL, HIGH, MEDIUM, LOW) - Actionable guidance with examples - Anti-patterns to avoid ## Priority Order When optimizing, focus in this order: 1. **CRITICAL:** Positioning and value proposition clarity 2. **HIGH:** Friction reduction in signup and activation 3. **MEDIUM-HIGH:** Social proof and trust signals 4. **MEDIUM:** Upgrade triggers and pricing psychology 5. **LOW:** Micro-optimizations and A/B test candidates ## Core Frameworks ### JTBD (Jobs to Be Done) Focus on the job the user is hiring your product to do, not features. ### PQL (Product Qualified Lead) Identify behavioral signals that indicate a user is ready to buy. ### Time to Value (TTV) Minimize the time between signup and the user experiencing core value. ### Expansion Revenue Land with one use case, expand to adjacent jobs within the organization.
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