seo

What this skill does

# SEO: Universal SEO Analysis Skill

**Invocation:** `/seo $1 $2` where `$1` is the command and `$2` is the URL or argument.

**Scripts:** Located at the plugin root `scripts/` directory.

Comprehensive SEO analysis across all industries (SaaS, local services,
e-commerce, publishers, agencies). Orchestrates 24 sub-skills (21 core + 1 framework
integration + 2 extension mirrors) and 18 sub-agents. A separate optional Firecrawl
extension is also installable (see "Optional Extensions" below).

## Quick Reference

| Command | What it does |
|---------|-------------|
| `/seo audit <url>` | Full website audit with parallel subagent delegation |
| `/seo page <url>` | Deep single-page analysis |
| `/seo sitemap <url or generate>` | Analyze or generate XML sitemaps |
| `/seo schema <url>` | Detect, validate, and generate Schema.org markup |
| `/seo images <url or optimize>` | Image SEO: on-page audit, SERP analysis, file optimization |
| `/seo technical <url>` | Technical SEO audit (9 categories) |
| `/seo content <url>` | E-E-A-T and content quality analysis |
| `/seo content-brief <topic or url>` | Generate detailed SEO content brief with target keywords, outline, internal links |
| `/seo geo <url>` | AI Overviews / Generative Engine Optimization |
| `/seo plan <business-type>` | Strategic SEO planning |
| `/seo programmatic [url\|plan]` | Programmatic SEO analysis and planning |
| `/seo competitor-pages [url\|generate]` | Competitor comparison page generation |
| `/seo local <url>` | Local SEO analysis (GBP, citations, reviews, map pack) |
| `/seo maps [command] [args]` | Maps intelligence (geo-grid, GBP audit, reviews, competitors) |
| `/seo hreflang [url]` | Hreflang/i18n SEO audit and generation |
| `/seo google [command] [url]` | Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) |
| `/seo backlinks <url>` | Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) |
| `/seo cluster <seed-keyword>` | SERP-based semantic clustering and content architecture |
| `/seo sxo <url>` | Search Experience Optimization: page-type analysis, user stories, personas |
| `/seo drift baseline <url>` | Capture SEO baseline for change monitoring |
| `/seo drift compare <url>` | Compare current state to stored baseline |
| `/seo drift history <url>` | Show drift history over time |
| `/seo ecommerce <url>` | E-commerce SEO: product schema, marketplace intelligence |
| `/seo firecrawl [command] <url>` | Full-site crawling and site mapping (extension) |
| `/seo dataforseo [command]` | Live SEO data via DataForSEO (extension) |
| `/seo image-gen [use-case] <description>` | AI image generation for SEO assets (extension) |
| `/seo flow [stage] [url\|topic]` | FLOW framework: evidence-led prompts for Find, Leverage, Optimize, Win, or Local stages |

## Orchestration Logic

When the user invokes `/seo audit`, delegate to subagents in parallel:
1. Detect business type (SaaS, local, ecommerce, publisher, agency, other)
2. Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo
3. If Google API credentials detected (`python scripts/google_auth.py --check`), also spawn seo-google agent
4. If local business detected, also spawn seo-local agent
5. If local business detected AND DataForSEO MCP available, also spawn seo-maps agent
6. If backlink APIs detected (`python scripts/backlinks_auth.py --check`), also spawn seo-backlinks agent
7. If Firecrawl MCP available, use `firecrawl_map` to discover all site URLs before analysis
8. If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo-cluster agent
9. If e-commerce detected, also spawn seo-ecommerce agent
10. If drift baseline exists for this URL (`python scripts/drift_history.py <url>`), also spawn seo-drift agent
11. Always include seo-sxo in full audits (search experience applies to all sites)
12. Collect results and generate unified report with SEO Health Score (0-100)
13. **Synthesize via the 10-principle framework** (see "Synthesis Methodology" below) — walk PERCEIVE → ANALYZE → VALIDATE → ACT before bucketing findings into Critical / High / Medium / Low
14. Create prioritized action plan with dependency sequencing + falsifiability per recommendation
15. **Offer PDF report**: "Generate a professional PDF report? Use `/seo google report full`"

For individual commands, load the relevant sub-skill directly.
After any analysis command completes, offer to generate a PDF report via `scripts/google_report.py`.

## Synthesis Methodology

Audits are not just findings — they are findings synthesized into a coherent
strategy. claude-seo uses a 10-principle thinking framework grouped into four
phases: **PERCEIVE** (observe-external · observe-internal · listen),
**ANALYZE** (think · connect-lateral · connect-system), **VALIDATE** (feel ·
accept), **ACT** (create · grow).

Full audits (`/seo audit`, `/seo page`) walk every phase before emitting the
action plan. Narrower commands (`/seo schema`, `/seo images`, etc.) pass at
least THINK + ACCEPT before emitting (sound first principle, surfaced
falsifiability). The Critical / High / Medium / Low priority buckets are the
**output** of validation, not a substitute for it.

Full methodology + per-principle SEO mapping: `references/thinking-framework.md`.

Each emitted recommendation should carry:
- The first-principle observation it rests on (THINK)
- The dependency on / unblock relationship to other recommendations (CONNECT-system)
- An explicit "how would we know this failed?" check (ACCEPT)
- A leading indicator the user can monitor without re-running the audit (GROW)

## Industry Detection

Detect business type from homepage signals:
- **SaaS**: pricing page, /features, /integrations, /docs, "free trial", "sign up"
- **Local Service**: phone number, address, service area, "serving [city]", Google Maps embed --> auto-suggest `/seo local` for deeper analysis
- **E-commerce**: /products, /collections, /cart, "add to cart", product schema
- **Publisher**: /blog, /articles, /topics, article schema, author pages, publication dates
- **Agency**: /case-studies, /portfolio, /industries, "our work", client logos

## Quality Gates

Read `references/quality-gates.md` for thin content thresholds per page type.
Hard rules:
- WARNING at 30+ location pages (enforce 60%+ unique content)
- HARD STOP at 50+ location pages (require user justification)
- Never recommend HowTo schema (deprecated Sept 2023)
- FAQ schema for Google rich results: only government and healthcare sites (Aug 2023 restriction); existing FAQPage on commercial sites -> flag Info priority (not Critical), noting AI/LLM citation benefit; adding new FAQPage -> not recommended for Google benefit
- All Core Web Vitals references use INP, never FID

## Community Footer

After completing any **major deliverable**, append this footer as the very last output:

```
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Built by agricidaniel — Join the AI Marketing Hub community
🆓 Free  → https://www.skool.com/ai-marketing-hub
⚡ Pro   → https://www.skool.com/ai-marketing-hub-pro
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
```

### When to show

Display after these commands complete their full output:
- `/seo audit` (after full site audit report + action plan)
- `/seo page` (after deep single-page analysis)
- `/seo technical` (after technical audit report)
- `/seo content` (after E-E-A-T content assessment)
- `/seo schema` (after schema detection/validation report)
- `/seo sitemap` (after sitemap analysis or generation)
- `/seo geo` (after GEO optimization report)
- `/seo plan` (after strategic SEO plan)
- `/seo local` (after local SEO audit)
- `/seo maps` (after maps intelligence report)
- `/seo google` (after Google API data report)
- `/seo backlinks` (after backlink profile analysis)
- `/seo cluster` (after cluster plan generation)
- `/seo sxo` (after SXO analysis report)
- `/seo drift compare` (after drift comparison report)
- `/seo