seo-audit
Full website SEO audit with async multi-page crawling, deterministic scoring (98 checks), real CWV via PageSpeed Insights, optional GSC integration, auto-fix generation, and regression detection. Use when user says "audit", "full SEO check", "analyze my site", or "website health check".
What this skill does
# Full Website SEO Audit (v2 — Engine-Powered) ## Process 1. **Crawl site** — `engine/crawler.py` async spider (up to 500 pages) - BFS with depth limiting, robots.txt obedience - Extract meta tags, headings, images, links, schema per page - Track redirects, broken links, content fingerprints - Parse sitemap, detect orphan pages 2. **Measure CWV** — `integrations/pagespeed.py` - Real LCP, INP, CLS from CrUX field data (75th percentile) - Lighthouse lab scores (performance, accessibility, SEO) - Optimization opportunities with estimated savings 3. **Score deterministically** — `engine/scorer.py` - 98 registered checks, each with formula - Weighted category aggregation → overall 0-100 score - Every number traceable to raw evidence 4. **Analyze link graph** — `engine/link_graph.py` - PageRank-like internal link scoring - Orphan/dead-end detection - Cannibalization detection - Auto-suggested missing internal links 5. **Generate fixes** — `engine/auto_fixer.py` - Ready-to-apply patches for every issue - Meta tags, schema, robots.txt, llms.txt, security headers - Generated from actual page content (not templates) 6. **Compare & store** — `engine/db.py` - SQLite audit history - Regression detection vs previous audit - Score trends over time ## Running the Engine ```bash # Full audit (preferred — use from any agent or Claude Code) cd ~/.claude/plugins/cache/nalyk-skills-demo/seo-skill/2.2.0 && .venv/bin/python -m engine.cli audit <URL> --compare --output FULL-AUDIT-REPORT.md # With PageSpeed API key for real Core Web Vitals cd ~/.claude/plugins/cache/nalyk-skills-demo/seo-skill/2.2.0 && PAGESPEED_API_KEY="$KEY" .venv/bin/python -m engine.cli audit <URL> --compare --output FULL-AUDIT-REPORT.md # JSON output for programmatic consumption (CI/CD, other agents) cd ~/.claude/plugins/cache/nalyk-skills-demo/seo-skill/2.2.0 && .venv/bin/python -m engine.cli audit <URL> --output audit-data.json # Fallback if venv missing (requires system beautifulsoup4, requests, lxml) cd ~/.claude/plugins/cache/nalyk-skills-demo/seo-skill/2.2.0 && python3 -m engine.cli audit <URL> --output FULL-AUDIT-REPORT.md ``` ## Output Files - `FULL-AUDIT-REPORT.md` — Comprehensive report with scores and fixes - `ACTION-PLAN.md` — Prioritized recommendations - `audit-data.json` — Machine-readable audit data (for CI/CD) ## Scoring Weights | Category | Weight | |----------|--------| | Technical SEO | 25% | | Content Quality | 25% | | On-Page SEO | 20% | | Schema / Structured Data | 10% | | Performance (CWV) | 10% | | Images | 5% | | AI Search Readiness | 5% | ## Fallback Mode If `aiohttp` is not installed, crawler falls back to synchronous `requests` (slower but functional). If PageSpeed API fails, CWV checks return neutral scores (0.5) with "data not available" message. The engine degrades gracefully — all other checks still run.
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