site-architecture
Technical SEO - robots.txt, sitemap, meta tags, Core Web Vitals
What this skill does
# Site Architecture Skill
For technical website structure that enables discovery by search engines AND AI crawlers (GPTBot, ClaudeBot, PerplexityBot).
---
## Philosophy
**Content is king. Architecture is the kingdom.**
Great content buried in poor architecture won't be discovered. This skill covers the technical foundation that makes your content findable by:
- Google, Bing (traditional search)
- GPTBot (ChatGPT), ClaudeBot, PerplexityBot (AI assistants)
- Social platforms (Open Graph, Twitter Cards)
---
## robots.txt
### Basic Template
```txt
# robots.txt
# Allow all crawlers by default
User-agent: *
Allow: /
Disallow: /api/
Disallow: /admin/
Disallow: /private/
Disallow: /_next/
Disallow: /cdn-cgi/
# Sitemap location
Sitemap: https://yoursite.com/sitemap.xml
# Crawl delay (optional - be careful, not all bots respect this)
# Crawl-delay: 1
```
### AI Bot Configuration
```txt
# robots.txt with AI bot rules
# === SEARCH ENGINES ===
User-agent: Googlebot
Allow: /
User-agent: Bingbot
Allow: /
# === AI ASSISTANTS (Allow for discovery) ===
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: Claude-Web
Allow: /
User-agent: ClaudeBot
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Amazonbot
Allow: /
User-agent: anthropic-ai
Allow: /
User-agent: Google-Extended
Allow: /
# === BLOCK AI TRAINING (Optional - block training, allow chat) ===
# Uncomment these if you want to be cited but not used for training
# User-agent: CCBot
# Disallow: /
# User-agent: GPTBot
# Disallow: / # Blocks both chat and training
# === BLOCK SCRAPERS ===
User-agent: AhrefsBot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: MJ12bot
Disallow: /
# === DEFAULT ===
User-agent: *
Allow: /
Disallow: /api/
Disallow: /admin/
Disallow: /auth/
Disallow: /private/
Disallow: /*.json$
Disallow: /*?*
Sitemap: https://yoursite.com/sitemap.xml
```
### Next.js robots.txt
```typescript
// app/robots.ts
import { MetadataRoute } from 'next';
export default function robots(): MetadataRoute.Robots {
const baseUrl = process.env.NEXT_PUBLIC_URL || 'https://yoursite.com';
return {
rules: [
{
userAgent: '*',
allow: '/',
disallow: ['/api/', '/admin/', '/private/', '/_next/'],
},
{
userAgent: 'GPTBot',
allow: '/',
},
{
userAgent: 'ClaudeBot',
allow: '/',
},
{
userAgent: 'PerplexityBot',
allow: '/',
},
],
sitemap: `${baseUrl}/sitemap.xml`,
};
}
```
---
## Sitemap
### XML Sitemap Template
```xml
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"
xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
<url>
<loc>https://yoursite.com/</loc>
<lastmod>2025-01-15</lastmod>
<changefreq>weekly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>https://yoursite.com/pricing</loc>
<lastmod>2025-01-10</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://yoursite.com/blog/article-slug</loc>
<lastmod>2025-01-12</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
<image:image>
<image:loc>https://yoursite.com/images/article-image.jpg</image:loc>
</image:image>
</url>
</urlset>
```
### Next.js Dynamic Sitemap
```typescript
// app/sitemap.ts
import { MetadataRoute } from 'next';
export default async function sitemap(): Promise<MetadataRoute.Sitemap> {
const baseUrl = process.env.NEXT_PUBLIC_URL || 'https://yoursite.com';
// Static pages
const staticPages = [
{ url: '/', priority: 1.0, changeFrequency: 'weekly' as const },
{ url: '/pricing', priority: 0.9, changeFrequency: 'monthly' as const },
{ url: '/about', priority: 0.8, changeFrequency: 'monthly' as const },
{ url: '/contact', priority: 0.7, changeFrequency: 'yearly' as const },
];
// Dynamic pages (e.g., blog posts)
const posts = await getBlogPosts(); // Your data fetching function
const blogPages = posts.map((post) => ({
url: `/blog/${post.slug}`,
lastModified: new Date(post.updatedAt),
changeFrequency: 'monthly' as const,
priority: 0.8,
}));
return [
...staticPages.map((page) => ({
url: `${baseUrl}${page.url}`,
lastModified: new Date(),
changeFrequency: page.changeFrequency,
priority: page.priority,
})),
...blogPages.map((page) => ({
url: `${baseUrl}${page.url}`,
lastModified: page.lastModified,
changeFrequency: page.changeFrequency,
priority: page.priority,
})),
];
}
```
### Sitemap Index (Large Sites)
```xml
<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<sitemap>
<loc>https://yoursite.com/sitemap-pages.xml</loc>
<lastmod>2025-01-15</lastmod>
</sitemap>
<sitemap>
<loc>https://yoursite.com/sitemap-blog.xml</loc>
<lastmod>2025-01-14</lastmod>
</sitemap>
<sitemap>
<loc>https://yoursite.com/sitemap-products.xml</loc>
<lastmod>2025-01-13</lastmod>
</sitemap>
</sitemapindex>
```
---
## Meta Tags
### Essential Meta Tags
```html
<head>
<!-- Basic -->
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Page Title | Brand Name</title>
<meta name="description" content="Compelling 150-160 character description with keywords and CTA.">
<!-- Canonical (prevent duplicate content) -->
<link rel="canonical" href="https://yoursite.com/current-page">
<!-- Language -->
<html lang="en">
<meta name="language" content="English">
<!-- Robots -->
<meta name="robots" content="index, follow">
<meta name="googlebot" content="index, follow">
<!-- Author -->
<meta name="author" content="Author Name">
<!-- Favicon -->
<link rel="icon" href="/favicon.ico" sizes="any">
<link rel="icon" href="/icon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<link rel="manifest" href="/manifest.webmanifest">
</head>
```
### Open Graph (Social Sharing)
```html
<!-- Open Graph / Facebook -->
<meta property="og:type" content="website">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:title" content="Page Title - Brand">
<meta property="og:description" content="Description for social sharing (can be longer).">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta property="og:site_name" content="Brand Name">
<meta property="og:locale" content="en_US">
<!-- Article-specific (for blog posts) -->
<meta property="og:type" content="article">
<meta property="article:published_time" content="2025-01-15T08:00:00Z">
<meta property="article:modified_time" content="2025-01-20T10:00:00Z">
<meta property="article:author" content="https://yoursite.com/team/author">
<meta property="article:section" content="Technology">
<meta property="article:tag" content="AI, SEO, Content">
```
### Twitter Cards
```html
<!-- Twitter -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@yourbrand">
<meta name="twitter:creator" content="@authorhandle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Description for Twitter (max 200 chars).">
<meta name="twitter:image" content="https://yoursite.com/twitter-image.jpg">
```
### Next.js Metadata
```typescript
// app/layout.tsx
import { Metadata } from 'next';
export const metadata: Metadata = {
metadataBase: new URL('https://yoursite.com'),
title: {
default: 'Brand Name',
template: '%s | Brand Name',
},
description: 'Your default site description.',
keywords: ['keyword1', 'keyword2', 'keyword3'],
authors: [{ name: 'BrandRelated in Ads & Marketing
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