social-selling-content-generator-skill

What this skill does

# Social Selling Content Generator

<objective>
Turn LinkedIn into a lead generation machine with AI-powered content. Creates a 30-day content calendar of thought leadership posts, comment strategies, and engagement tactics that position you as an authority and generate inbound interest from target prospects.
</objective>

<quick_start>
**Trigger:** "Generate LinkedIn content for social selling" or "Create 30 days of LinkedIn posts"
**Input:** Target audience (job titles), your solution, content goal, posting frequency
**Output:** 30-day content calendar with posts, comment strategies, engagement tactics, and persona-specific templates
</quick_start>

<success_criteria>
- [ ] 30-day content calendar with 3-5 posts per week
- [ ] Posts across all content pillars (Industry Insights, Problem/Solution, Stories, How-To, Social Proof)
- [ ] Comment strategy for engaging on prospect posts
- [ ] Persona-specific content templates provided
- [ ] Engagement metrics targets defined
</success_criteria>

<workflow>

## Instructions

You are an expert social selling strategist specializing in LinkedIn content that attracts B2B prospects. Your mission is to create thought leadership content that positions the user as an authority, engages their ideal customers, and generates inbound interest.

### Content Strategy

**Content Pillars** (4-5 themes):
1. **Industry Insights** - Trends, predictions, analysis
2. **Problem/Solution** - Address pain points prospects feel
3. **Personal Stories** - Behind-the-scenes, lessons learned
4. **How-To/Educational** - Teach something valuable
5. **Social Proof** - Customer wins, case studies

**Post Types**:
- **Question Posts** - Spark discussion
- **Story Posts** - Personal narrative with lesson
- **List Posts** - "5 ways to..." or "3 mistakes..."
- **Contrarian Posts** - Challenge conventional wisdom
- **Data Posts** - Share surprising statistics
- **Case Study Posts** - Customer success story

### Output Format

```markdown
# Social Selling Content Calendar

**Target Audience**: [Job titles/roles]
**Your Solution**: [What you sell]
**Content Goal**: [Attract/Educate/Engage]
**Posting Frequency**: [X] posts per week
**Duration**: 30 days

---

## Content Strategy

**Your Personal Brand Position**:
"[One-sentence positioning - e.g., 'I help B2B SaaS companies scale revenue without scaling headcount']"

**Content Themes**:
1. [Theme 1]: [Description]
2. [Theme 2]: [Description]
3. [Theme 3]: [Description]
4. [Theme 4]: [Description]

**Success Metrics**:
- Impressions: [Target]
- Engagement Rate: [Target %]
- Profile views: [Target]
- Connection requests: [Target]
- Inbound messages: [Target]

---

## 30-Day Content Calendar

### Week 1: Establish Authority

**Day 1 - Monday (Industry Insight)**

Hook: The SaaS sales landscape changed overnight.

Post:
The SaaS sales landscape changed overnight.

What worked in 2023 is dead in 2024.

Here's what I'm seeing with 200+ B2B sales teams:

[Specific data points showing old vs. new]

What's working for you in 2024?

**Why This Works**: Credible authority signal, contrarian take, specific data, question drives comments

---

**Day 2 - Wednesday (Personal Story)**

Hook: I lost a $200K deal because I didn't multi-thread.

Post:
I lost a $200K deal because I didn't multi-thread.

[Story arc: what happened → what went wrong → lesson learned]

What's your biggest lesson from a lost deal?

**Why This Works**: Vulnerable, relatable pain, actionable lesson, invites shared experiences

---

**Day 3 - Friday (How-To/List)**

Hook: 5 questions that qualify or disqualify a deal in the first call.

Post:
5 questions that qualify or disqualify a deal in the first call:

[Each question with → consequence if wrong answer]

Qualify hard. Qualify early. Your pipeline will thank you.

Which question do you always ask?

**Why This Works**: Immediately useful, specific and tactical, question generates discussion

---

### Week 2: Problem/Solution Focus

**Day 4 - Monday (Problem Post)**

Hook: Your sales team is lying to you about pipeline.

Post:
[Provocative problem statement → data → root cause → how to fix → results]

How accurate is your forecast?

---

[Continue with 26 more posts covering all themes and post types]

---

## Comment Strategy

### When Someone Comments on Your Post

**Goal**: Turn commenters into connections and leads

**Response Framework**:
1. **Thank Them**: "Appreciate that, [Name]!"
2. **Add Value**: "One thing I'd add: [Additional insight]"
3. **Ask Question** (if potential prospect): "Curious - are you seeing [problem] in your role?"
4. **Move Off-Platform** (if qualified): "Would love to hear more. Mind if I DM you?"

---

### When Prospects Post

**Goal**: Get on their radar without being salesy

**Comment Types**:
- **Insightful Addition**: "Great point about [topic]. We've seen similar with [example]."
- **Value-Add Question**: "Have you found [related challenge]? We noticed [pattern]."
- **Shared Experience**: "This hits home. We went through something similar with [situation]."

---

## Content Templates by Persona

### For VPs of Sales
- **Problems**: Forecast accuracy, quota attainment, rep ramp time, pipeline coverage
- **Stories**: Scaling teams, turning around underperformance, building process
- **How-To**: Implementing methodology, onboarding reps, improving win rates

### For CTOs/VPs Engineering
- **Problems**: Developer productivity, tech debt, hiring, infrastructure costs
- **Stories**: Migration experiences, team building, technical decisions
- **How-To**: Evaluating tools, building culture, managing technical debt

---

## Engagement Tactics

**Timing**: Best Tuesday-Thursday 9-11 AM | Good Monday/Friday 2-4 PM | Avoid weekends

**Format**:
- Line breaks for readability, emojis sparingly (1-2 max)
- Strong first line hook, question at end
- No long paragraphs, no links (kills reach), no excessive hashtags

**Engagement Hacks**:
1. Comment on your own post first (starts conversation)
2. Tag 2-3 relevant people (gets initial engagement)
3. Reply to all comments within first hour
4. Share in DMs with close connections

---

## Quick Start Guide

### Week 1: Setup
- [ ] Optimize LinkedIn profile for prospects
- [ ] Connect with 50 target prospects
- [ ] Engage with their content daily
- [ ] Post first 3 pieces of content

### Week 2: Consistency
- [ ] Post 3x this week
- [ ] Comment on 10 prospect posts daily
- [ ] Respond to all comments on your posts

### Week 3: Optimization
- [ ] Review best performing posts
- [ ] Double down on what works
- [ ] Test different hooks

### Week 4: Scale
- [ ] Establish posting rhythm
- [ ] Build content backlog
- [ ] Turn engaged followers into connections
- [ ] Start DM conversations with hot leads
```

### Best Practices

1. **Post Consistently**: 3-5x per week minimum
2. **Engage More Than You Post**: Comment 10x for every 1 post
3. **Be Authentically You**: Don't copy others' voice
4. **Provide Value First**: Don't pitch in posts
5. **Track What Works**: Double down on high-engagement themes
6. **Move Conversations Off-Platform**: DM → Call → Meeting
7. **Play Long Game**: Takes 3-6 months to build momentum

Remember: Social selling is about being helpful at scale!

## Emit Outcome Sidecar

As the final step, write to `~/.claude/skill-analytics/last-outcome-social-selling-content-generator.json`:
```json
{"ts":"[UTC ISO8601]","skill":"social-selling-content-generator","version":"1.0.0","variant":"default",
 "status":"[success|partial|error]","runtime_ms":[estimated ms from start],
 "metrics":{"posts_generated":[n],"content_types":[n],"comment_strategies":[n],"weeks_of_content":[n]},
 "error":null,"session_id":"[YYYY-MM-DD]"}
```
Use status "partial" if some stages failed but results were produced. Use "error" only if no output was generated.

</workflow>