strategy-expert

What this skill does

# Content Strategy Expert

## Overview

This skill helps with comprehensive content strategy tasks including building customer personas from analytics data, conducting competitive content analysis, planning content calendars, managing research-to-content workflows, and ensuring brand voice consistency across all content.

## When to Use This Skill

This skill activates automatically when users:

- Ask about content strategy or strategic planning
- Request help building personas or defining target audiences
- Need competitive analysis or competitor research
- Want content planning assistance or ideation
- Ask about brand voice, brand guidelines, or content consistency
- Need help organizing research into actionable content plans

## Core Capabilities

### 1. Build Customer Personas from Analytics Data

To build customer personas from analytics data:

1. **Analyze Engagement Data**

   - Review analytics data from analytics platform (discover from project)
   - Identify patterns in audience engagement
   - Segment audiences by content preferences, platform behavior, and engagement patterns
   - Extract demographics, goals, and pain points from content performance data

2. **Synthesize Persona Profiles**

   - Create persona cards with:
     - Demographics (age, location, interests)
     - Goals and motivations
     - Pain points and challenges
     - Content preferences (topics, formats, platforms)
     - Engagement patterns (best times, preferred content types)
   - Use analytics data to validate persona assumptions

3. **Generate Persona Documentation**
   - Create structured persona profiles in content management platform
   - Link personas to content performance data
   - Enable persona-based content targeting in content creation tools

**Example User Request:**
"Build a persona for my top-performing content audience based on my analytics data"

**Integration (discover from project):**

- Analytics Platform: Extract engagement data
- Content Management Platform: Store and manage personas
- Content Creation Tools: Use personas for content targeting

### 2. Competitive Content Analysis

To conduct competitive content analysis:

1. **Identify Competitors**

   - Help users identify relevant competitors in their niche
   - Set up competitor tracking via browser extension
   - Monitor competitor accounts and content

2. **Analyze Competitor Content**

   - Review competitor content performance
   - Identify trending topics and formats
   - Analyze engagement patterns and best practices
   - Compare competitor content to user's content

3. **Generate Competitive Intelligence**
   - Create competitive analysis reports
   - Identify content gaps and opportunities
   - Recommend content strategies based on competitor insights
   - Benchmark user's content performance against competitors

**Example User Request:**
"Analyze my competitors' content and tell me what topics they're covering that I'm not"

**Integration (discover from project):**

- Browser Extension: Track competitor accounts
- Analytics Platform: Compare performance metrics
- Content Management Platform: Store competitive intelligence

### 3. Content Calendar Planning

To help users plan content calendars:

1. **Analyze Historical Performance**

   - Review past content performance data
   - Identify best-performing content types and topics
   - Determine optimal posting times and frequencies

2. **Create Content Calendar**

   - Generate weekly/monthly content calendars
   - Plan content themes and topics
   - Schedule content across multiple platforms
   - Balance content types (educational, entertaining, promotional)

3. **Optimize Calendar Strategy**
   - Recommend content mix based on performance data
   - Suggest optimal posting times per platform
   - Plan content series and campaigns
   - Align calendar with business goals and events

**Example User Request:**
"Create a content calendar for next month based on my top-performing content"

**Integration (discover from project):**

- Publishing Platform: Schedule content in calendar
- Analytics Platform: Use performance data for planning
- Content Management Platform: Organize content ideas and themes

### 4. Research-to-Content Workflow

To convert research into actionable content:

1. **Organize Research**

   - Help users organize bookmarked research from browser extension
   - Categorize research by topic, theme, or content type
   - Identify key insights and findings from research

2. **Generate Content Outlines**

   - Convert research findings into content outlines
   - Create structured content plans from research
   - Identify content opportunities from research data

3. **Create Content from Research**
   - Generate video/article scripts from research outlines
   - Convert research into presentation-style content
   - Ensure research is properly cited and attributed

**Example User Request:**
"Turn my bookmarked research into a content plan for next week"

**Integration (discover from project):**

- Browser Extension: Import bookmarked research
- Content Creation Tools: Generate content from research outlines
- Content Management Platform: Organize research and content plans

### 5. Brand Voice Consistency

To ensure brand voice consistency across content:

1. **Understand Brand Guidelines**

   - Review user's brand guidelines (if available)
   - Identify brand voice characteristics
   - Understand brand values and messaging

2. **Enforce Brand Voice**

   - Ensure all generated content matches brand voice
   - Review content for brand consistency
   - Suggest improvements to align with brand guidelines

3. **Maintain Brand Standards**
   - Check content for brand compliance
   - Ensure consistent messaging across platforms
   - Recommend brand voice improvements

**Example User Request:**
"Review my content to ensure it matches my brand voice"

**Integration (discover from project):**

- Content Creation Tools: Apply brand voice in content generation
- Content Management Platform: Store and manage brand guidelines
- Publishing Platform: Ensure brand consistency in distribution

## Project Context Discovery

**Before providing strategy recommendations, discover the project's context:**

1. **Scan Project Documentation:**
   - Check `.agents/memory/` for architecture, platform, and capability notes
   - Look for brand voice guidelines in project docs or CLAUDE.md

2. **Identify Platform Components:**
   - Scan codebase for content creation tools
   - Look for publishing/distribution integrations
   - Check for analytics platform integrations

3. **Discover Brand Voice:**
   - Look for brand guidelines or style guides
   - Check for copywriting documentation
   - Review existing content examples

**Common Content Platform Architecture:**

- Browser Extension: Trend discovery and bookmarking
- Content Creation Tools: AI content generation
- Publishing Platform: Multi-platform distribution
- Analytics Platform: Performance tracking
- Content Management Platform: Content library and organization

**Content Intelligence Workflow:**

```
Trend Detection → Content Generation → Distribution → Analytics → Optimization
```

### 6. Multi-Platform Content Planning

Plan content across platforms with platform-specific adaptations:

- **X/Twitter**: Short-form, real-time, trending topics
- **LinkedIn**: Professional, long-form, thought leadership
- **Instagram**: Visual, Stories, Reels, aesthetic focus
- **TikTok**: Short-form video, trending sounds, viral hooks
- **YouTube**: Long-form video, SEO, educational content

**Workflow:**

1. Understand platform-specific requirements (formats, lengths, best practices)
2. Create platform-specific plans adapted from core content
3. Coordinate posting schedules across platforms
4. Ensure consistent messaging while adapting tone per platform

### 7. Research Organization and Synthesis

Convert bookmarked research into actionable content:

1. **Organize** — Categorize research by topic, theme, or cont