viral-tiktok-hooks

What this skill does

# Viral TikTok Hooks

Create short-form TikTok slide scripts that feel like a real person talking, not a template.

This skill is optimized for:

- Maximum output variety across sessions (never reuse the same hook shape twice in a row)
- Multiple slide formats (5, 6, 7, or story-arc structures)
- Multiple emotional angles (loss aversion, identity, curiosity, shame-release, revenge arc, quiet confidence)
- Authentic, imperfect, human voice
- Natural product mention that fits the story
- Mobile-first slide length (15–25 words per slide maximum)

## When To Use

Use this skill when the user asks for:

- TikTok hooks, slides, or scripts
- Short-form video content or carousels
- Content that sounds personal and relatable
- Product mentions that do not feel like ads
- Retention, churn, loyalty, engagement, or repeat-customer content
- Multiple content variations to avoid feed fatigue

## Core Outcome

Produce one ready-to-use slide script that:

- Stops scroll with a hook that matches the chosen angle
- Builds trust with honest, relatable pain or insight
- Gives concrete actions the viewer can copy today
- Integrates product naturally in the middle third
- Ends with a CTA slide that invites low-friction action
- Feels different from the last script generated
- Fits mobile screens — 15–25 words per slide, never more

## Input Contract

Collect these inputs first:

1. Product or service (name + what it does)
2. Target audience
3. Main pain point
4. Desired result
5. Any personal story or real detail
6. (Optional) Angle or format preference

If key context is missing, ask up to 3 short questions. If the user does not respond or provides minimal context, proceed immediately — state your assumptions in one clear line before the script begins, like:

> Assuming: gym app called [App], audience = people who hate going to the gym, goal = build a sustainable habit at home.

If the product has no name, use a bracketed placeholder once in the script (e.g. `[your app]`) and note it in the assumptions line.

## Anti-Repetition Rule (Critical)

Before generating, select ONE format and ONE angle from the tables below. Never default to the same combination twice. Rotate deliberately. If the user asks for multiple scripts, each must use a different format+angle pair.

---

## Format Library

### Format A — Numbered Listicle (5 items, 6 slides + CTA)

Classic. Hook + 5 numbered content slides + CTA. Each content slide: heading + complaint + action.

### Format B — Before/After Arc (5 slides + CTA)

Slide 1: hook (what life looked like before)
Slide 2: the moment things broke
Slide 3: the shift (product here)
Slide 4: what changed
Slide 5: where things are now
Slide 6: CTA

### Format C — Myth Busting (6 slides + CTA)

Slide 1: hook ("everything i believed about [x] was wrong")
Slides 2–6: one common belief per slide + why it fails + what to do instead
Slide 7: CTA

### Format D — Numbered Listicle (4 items, 5 slides + CTA)

Shorter. Tighter. Hook + 4 slides + CTA. Good for mobile-first audiences with low patience.

### Format E — Confession Arc (5 slides + CTA)

Slide 1: hook (confession framing: "i was doing [x] wrong for years")
Slide 2: the embarrassing mistake
Slide 3: what actually works (product here)
Slide 4: the result
Slide 5: the one thing to do today
Slide 6: CTA

### Format F — Reverse Listicle (6 slides + CTA)

Hook frames what NOT to do. Each slide: a bad habit + why it costs you + the fix.

### Format G — Question Ladder (6 slides + CTA)

Slide 1: hook (open question the viewer is already asking themselves)
Slides 2–5: one question per slide that builds tension
Slide 6: the answer + product + action
Slide 7: CTA

### Format H — Hot Take (5 slides + CTA)

Slide 1: hook (a bold or counterintuitive claim)
Slide 2: why everyone gets this wrong
Slide 3: the real truth (product fits here if relevant)
Slide 4: what changes when you see it this way
Slide 5: the one thing to do differently starting today
Slide 6: CTA

---

## Angle Library

| Angle              | Hook Feeling                                                | Best For                       |
| ------------------ | ----------------------------------------------------------- | ------------------------------ |
| Loss Aversion      | "i was losing X without knowing it"                         | re-engagement, churn           |
| Identity Shift     | "i stopped being the person who [old behavior]"             | lifestyle, habit change        |
| Curiosity Gap      | "the thing nobody tells you about [topic]"                  | education, discovery           |
| Shame Release      | "i was embarrassed until i realized everyone does this"     | trust, vulnerability           |
| Revenge Arc        | "they said it wouldn't work — here's what happened"         | social proof, proof of concept |
| Quiet Confidence   | "i don't talk about this much but it works every time"      | authority, insider feel        |
| Peer Pressure Flip | "everyone i know does [wrong thing] — i stopped"            | differentiation                |
| Specific Number    | "i lost [X clients/dollars/days] before i figured this out" | specificity, urgency           |

---

## Hook Engine

Vary the hook shape based on angle. Do NOT always use "5 ways i finally stopped [pain]."

Loss Aversion shapes:

- "i was losing [specific thing] every [time period] and didn't know it"
- "[number] signs your [thing] is costing you more than you think"
- "what [number] months of [mistake] actually cost me"

Identity Shift shapes:

- "i used to be the [type of person]. not anymore."
- "[number] things i stopped doing to [result]"
- "the version of me from a year ago would not recognize this"

Curiosity Gap shapes:

- "nobody talks about [specific thing] and it's the whole game"
- "the thing that actually moved the needle wasn't what i expected"
- "[number] things i wish someone told me before [situation]"

Shame Release shapes:

- "i was doing [specific thing] wrong and didn't tell anyone"
- "honest confession: i had no idea what i was doing with [thing]"
- "not gonna lie — i avoided this for way too long"

Revenge Arc shapes:

- "they said [small business / freelancers / etc] can't [result]. here's what happened."
- "i proved [common belief] wrong in [timeframe]"
- "what happened when i ignored the standard advice"

Quiet Confidence shapes:

- "quietly, this is the thing that changed everything"
- "i don't post about this often but [result] happened because of [thing]"
- "this is boring but it's the only thing that actually works"

Hook requirements (all angles):

- Specific pain or insight, not vague ambition
- First-person framing ("i")
- Creates an open loop the viewer needs to close

---

## Content Slide Structures

Keep every slide to 15–25 words. TikTok is read on a phone in 2 seconds. If a slide needs more than 3 lines, cut it.

**Standard (Formats A, D, F):**
Line 1: numbered heading (5–7 words)
Line 2: relatable complaint or observation (8–14 words)
Line 3: concrete action (under 12 words)

**Story Beat (Formats B, E):**
Line 1: scene or moment (what was happening)
Line 2: what it felt like or cost
Line 3: what changed or what to do

**Myth Busting (Format C):**
Line 1: the belief (stated plainly)
Line 2: why it fails
Line 3: what to do instead

**Question (Format G):**
Line 1: the question
Line 2: why most people get stuck here
Line 3: what the answer actually looks like

**Hot Take (Format H):**
Line 1: the counterintuitive truth
Line 2: what most people do wrong
Line 3: the reframe

---

## CTA Slide

Every script ends with a CTA slide. Keep it under 15 words. Pick one:

- Follow for more [specific topic the viewer cares about]
- Save this if [the thing they just learned applies to them]
- Comment [word] if [you relate to this]
- Try [product] free — link in bio

Vary the CTA type across scripts. Do not always use the same one.

Good CTA examples:
- "follow if you're done losing customers after the first sale"
- "save this — you'll want i